Generating technology innovation: the context

I approach workplace studies with a viewpoint shaped by the research and development needs of a technology provider. I recognise the validity and the importance of other points of view, especially what is often (dismissively) called ‘the academic’ or ‘the theoretical’. I support and enjoy the work which is done in their name. But in the end, what drives my interest is the contribution which workplace studies should make to ensuring the commercial success of the work systems that my company might bring to market. Clearly, I do believe that they can and have made such a contribution. Moreover, because for a number of reasons I think this contribution could well be vital in the future, I want to see workplace studies not only continued but also supported and managed in ways which will maximise their impact on the whole design and commercialisation process. In all that follows, then, I am arguing from this strongly positive position. I want to promote workplace studies within research and development. I want to secure their representation and voice in the design process. And of course I want to maximise the opportunity which their presence in design might give for improving both the process itself and the artefacts so designed, that is, the products we take to market. None of these, though, should be taken as a demand that all our workplace studies, let alone all studies of the workplace, should be reconstituted according to the framework I shall outline. As I say, my concern here is with studies carried out as part of a clearly defined R&D process.