When my father's father's father had a difficult task to accomplish, he went to a certain place in the forest, lit a fire, and immersed himself in a silent prayer. And what he had to do was done. When my father’s father was confronted with the same task, he went to the same place in the forest and said: ‘We no longer know how to light the fire, but we still know the prayer.’ And what he had to do was done. Later, when my father had the same task to accomplish, he too went into the forest and said: ‘We no longer know how to light the fire, we no longer know the mysteries of the prayer, but we still know the exact place in the forest where it occurred, and that should do.’ And that did do. But when I was faced with the same task, I stayed at home and said: ‘We no longer know how to light the fire, we no longer know the prayers, we don't even know the place in the forest, but we do know how to tell the story.’ ‒ Jean-Luc Godard

Media

The concept of the medium must be used carefully. If everything is a medium, then a medium is nothing; the concept's power to discern and therefore its meaning are lost. However, this is precisely what is about to happen; we have already entered the era of pan-medialism, in which everything can and will be defined as a medium and everything can and will be theoretically justified as a medium.