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14 - Choosing Measures

Published online by Cambridge University Press:  19 September 2019

Joanna M. Setchell
Durham University
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Good research design includes choosing what to measure and how to measure it. We can’t measure everything. Fortunately, clear predictions dictate the measurements we need to make to test them. This chapter provides general advice on methods, then covers the importance of the validity, accuracy, sensitivity of the measures we use. I end with a reminder that methods must also be feasible.

Studying Primates
How to Design, Conduct and Report Primatological Research
, pp. 177 - 184
Publisher: Cambridge University Press
Print publication year: 2019

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Buckland, ST, Plumptre, AJ, Thomas, L, Rexstad, EA. 2010. Design and analysis of line transect surveys for primates. International Journal of Primatology 31: 833847.–010-9431-5. Reviews common errors in primate surveys, the assumptions underlying the standard method, and potential alternatives for when the standard approach won’t work.CrossRefGoogle Scholar
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Setchell, JM, Curtis, DJ. 2011. Field and Laboratory Methods in Primatology: A Practical Guide. 2nd edn. Cambridge: Cambridge University Press. Technical and practical aspects of field and laboratory methods, including remote sensing, GPS and radio-tracking, dietary ecology, and non-invasive genetics and endocrinology.CrossRefGoogle Scholar
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