Skip to main content Accessibility help
×
Hostname: page-component-77c89778f8-fv566 Total loading time: 0 Render date: 2024-07-22T13:07:56.995Z Has data issue: false hasContentIssue false

7 - The silent efficacy of indirect action

Published online by Cambridge University Press:  22 January 2010

Robert C. H. Chia
Affiliation:
Strathclyde Business School
Robin Holt
Affiliation:
University of Liverpool
Get access

Summary

The history of strategy is, fundamentally, a record of the application and evolution of the indirect approach… The indirect approach is as fundamental to the realm of politics as it is to the realm of sex.

Basil Liddell-Hart, Strategy: The Indirect Approach, pp.xix–xx

In the last chapter we argued that wayfinding provided a different and almost counter-intuitive take on what it means to act strategically. The underlying spirit of wayfinding is a sense of the positivity of incompleteness: one is under way, and in being under way the ends of one's actions emerge as one goes along. We only know as we go. Contrary to the navigational mindset, this openness and absence is not something to lament or correct; indeed, it is not a limitation at all, but a part-expression of our natural condition of dwelling that has steadily been hidden from us as we have become more and more technologically advanced. As the examples of Graeme Obree and Google show, the existence of an as yet indefinable space (something that is yet to be ordered technologically) constitutes a realm of potentiality that allows wayfinders to establish an authentic imprint on unfolding situations and, in so doing, to unexpectedly effect a dramatic change in the course of events through their ingenuity and local coping actions.

In this chapter, we return to our initial observation that somehow, paradoxically, it is these locally initiated spontaneous responses, the ad hoc ‘making dos’, that often, surprisingly, generate longer-term sustainable outcomes than more deliberate and direct forms of intervention.

Type
Chapter
Information
Strategy without Design
The Silent Efficacy of Indirect Action
, pp. 186 - 208
Publisher: Cambridge University Press
Print publication year: 2009

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×