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Preface

Published online by Cambridge University Press:  04 August 2010

Joseph Forgas
Affiliation:
Scientia Professor of Psychology, University of New South Wales, Sydney, Australia
Kipling Williams
Affiliation:
Professor of Psychology, Macquarie University, Sydney, Australia
Simon Laham
Affiliation:
Researcher in the school of Psychology, University of New South Wales, Sydney, Australia
Joseph P. Forgas
Affiliation:
University of New South Wales, Sydney
Kipling D. Williams
Affiliation:
University of New South Wales, Sydney
Simon M. Laham
Affiliation:
University of New South Wales, Sydney
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Summary

One of the hallmarks of being human is to have an independent will to engage in directed, purposeful, and motivated activity. Yet our understanding of the nature of social motivation remains sketchy, and even a clear and universally accepted definition of the term remains somewhat elusive. This book seeks to provide an up-to-date integration of some of the most recent developments in research on social motivation, and in particular, to explore the relationship between conscious and unconscious motivational processes in social behavior. Arguably, one of the most intriguing recent developments in social psychology has been the growing focus on unconscious motivational processes. It now seems that many social behaviors are performed in an automatic and unaware fashion.

These two motivational systems – conscious, goal-directed action and spontaneous, unconscious behavior – may frequently interact in determining social behavior. One key objective of this book is to provide an informative, scholarly, yet readable overview of recent advances in research on social motivation and to offer a closer integration between what we now know about the operation of implicit, unconscious and explicit, conscious motivational mechanisms. The chapters included here will argue that a proper understanding of social motivation requires a dynamic, interactive conceptualization that simultaneously focuses both on the cognitive, information processing strategies used and on the more fundamental subconscious mechanisms responsible for social action.

Type
Chapter
Information
Social Motivation
Conscious and Unconscious Processes
, pp. xvii - xx
Publisher: Cambridge University Press
Print publication year: 2004

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  • Preface
    • By Joseph Forgas, Scientia Professor of Psychology, University of New South Wales, Sydney, Australia, Kipling Williams, Professor of Psychology, Macquarie University, Sydney, Australia, Simon Laham, Researcher in the school of Psychology, University of New South Wales, Sydney, Australia
  • Edited by Joseph P. Forgas, University of New South Wales, Sydney, Kipling D. Williams, University of New South Wales, Sydney, Simon M. Laham, University of New South Wales, Sydney
  • Book: Social Motivation
  • Online publication: 04 August 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511735066.001
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  • Preface
    • By Joseph Forgas, Scientia Professor of Psychology, University of New South Wales, Sydney, Australia, Kipling Williams, Professor of Psychology, Macquarie University, Sydney, Australia, Simon Laham, Researcher in the school of Psychology, University of New South Wales, Sydney, Australia
  • Edited by Joseph P. Forgas, University of New South Wales, Sydney, Kipling D. Williams, University of New South Wales, Sydney, Simon M. Laham, University of New South Wales, Sydney
  • Book: Social Motivation
  • Online publication: 04 August 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511735066.001
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Preface
    • By Joseph Forgas, Scientia Professor of Psychology, University of New South Wales, Sydney, Australia, Kipling Williams, Professor of Psychology, Macquarie University, Sydney, Australia, Simon Laham, Researcher in the school of Psychology, University of New South Wales, Sydney, Australia
  • Edited by Joseph P. Forgas, University of New South Wales, Sydney, Kipling D. Williams, University of New South Wales, Sydney, Simon M. Laham, University of New South Wales, Sydney
  • Book: Social Motivation
  • Online publication: 04 August 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511735066.001
Available formats
×