According to conventional scholarly wisdom, Lula's historic election victory in 2002 was the culmination of a successful journey by him and much of his party to the center of Brazil's political spectrum: “Lula Light” finally seduced the median voter by advocating moderate economic policies in his fourth try at the presidency. Existing scholarship, however, provides only a one-sided view of this process. Lula and the PT's moderation is well-documented (Bruhn 2004; Hunter 2007; Samuels 2004). In contrast, little is known about what Brazil's median voter thinks about the country's new economic policies, despite their status as the main source of elite contestation in the New Republic (Mainwaring et al. 2000). This chapter addresses that gap by describing the contours of aggregate opinion toward the various market policies in Brazil, focusing on differences in popularity across policies and time. In other words, I describe how many Brazilians, or more precisely what proportion of Brazilians, have supported each market reform. I also provide further evidence to support the bottom-up, consumption-based argument about why some policies have been more popular than others. (This chapter does not focus on top-down influences because of the finding in Chapter 4 that they have a weak influence on aggregate beliefs.)