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Preface

Published online by Cambridge University Press:  22 September 2009

Alan Nankervis
Affiliation:
Curtin University of Technology, Perth
Yuki Miyamoto
Affiliation:
Curtin University of Technology, Perth
Ruth Taylor
Affiliation:
Curtin University of Technology, Perth
John Milton-Smith
Affiliation:
Curtin University of Technology, Perth
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Summary

The rapid rise of global services during the last few decades is without doubt one of the most challenging social, cultural, political and, especially, economic forces in almost all countries in the world. It has been the outcome of the combined influences of the decline of the more traditional agricultural and manufacturing sectors; the development of new technologies including telecommunications, information technology, nano-technology, and biotechnology; and changes in the expectations of consumers.

While in countries such as Australia, New Zealand, Malaysia, China and India services are a major economic and social influence, other regional nations are (to varying degrees) dependent on them for their very survival. In Singapore, for example, the absence of physical resources and disproportionately high education levels has ensured the economic dominance of services, and Thailand's tourism sector has long exceeded rice production as an export income earner.

The multifaceted nature of services has spawned a broad range of opportunities and challenges for their strategic management, including the delineation of their parameters; analyses of their broad global contexts; determination of their ‘stakeholders’; the definition and quantification of ‘service’ dimensions, qualities and measures; and the applications of all of these issues to their integrated management functions, including marketing, operations, financial and human resource management.

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Publisher: Cambridge University Press
Print publication year: 2005

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  • Preface
  • Alan Nankervis, Curtin University of Technology, Perth, Yuki Miyamoto, Curtin University of Technology, Perth, Ruth Taylor, Curtin University of Technology, Perth, John Milton-Smith, Curtin University of Technology, Perth
  • Book: Managing Services
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511481260.001
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  • Preface
  • Alan Nankervis, Curtin University of Technology, Perth, Yuki Miyamoto, Curtin University of Technology, Perth, Ruth Taylor, Curtin University of Technology, Perth, John Milton-Smith, Curtin University of Technology, Perth
  • Book: Managing Services
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511481260.001
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Preface
  • Alan Nankervis, Curtin University of Technology, Perth, Yuki Miyamoto, Curtin University of Technology, Perth, Ruth Taylor, Curtin University of Technology, Perth, John Milton-Smith, Curtin University of Technology, Perth
  • Book: Managing Services
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511481260.001
Available formats
×