Book contents
- Language Awareness in Business and the Professions
- Language Awareness in Business and the Professions
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Foreword
- Part I Introduction
- Part II Language Awareness in Business and the Professions
- Part III Language Awareness in Education and Training
- 8 Critical Language Awareness and Business Communication
- 9 A Developmental Framework for Professional Communication Competence
- 10 Membership Categorisation Analysis
- 11 Sociolinguistic Awareness in Business Professionals
- Index
- References
9 - A Developmental Framework for Professional Communication Competence
Language Awareness in Context
from Part III - Language Awareness in Education and Training
Published online by Cambridge University Press: 28 July 2022
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Edited by
Book contents
- Language Awareness in Business and the Professions
- Language Awareness in Business and the Professions
- Copyright page
- Contents
- Figures
- Tables
- Contributors
- Foreword
- Part I Introduction
- Part II Language Awareness in Business and the Professions
- Part III Language Awareness in Education and Training
- 8 Critical Language Awareness and Business Communication
- 9 A Developmental Framework for Professional Communication Competence
- 10 Membership Categorisation Analysis
- 11 Sociolinguistic Awareness in Business Professionals
- Index
- References
Summary
Even when recognizing that language practice instantiates and perpetuates power structures within a discourse community, language teachers necessarily teach their students to conform to those same language practices. Rather than seeing a moral dilemma between teaching conformity to language practices or exposing and resisting the discursive practices that perpetuate power structures, a fully rhetorical education allows students to leverage normative conformity toward increasing power within the discourse community and thereby reaching a platform from which to lead change. This chapter examines the typical North American curriculum in professional communication to conclude that while a university education addresses both rhetorical conformity and critical reflection, the pedagogy does not align with the actual development of rhetorical competence within a professional community.
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- Language Awareness in Business and the Professions , pp. 160 - 182Publisher: Cambridge University PressPrint publication year: 2022
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