The global market place is the World Cup. It definitely is not one big level playing field. Many top teams vie for supremacy, with the best talent scattered around the world. Teams from many countries bring different traditions and diverse playing styles. Every football team brings a different mix of athletic skills and their competitive strategies vary widely. No competitor can count on home-field advantages. Success requires sufficient endurance and versatility to overcome many teams. Winning requires beating multiple challengers from across the globe.

Gaining the World Cup requires world-class competitive advantage – and global competitive advantage is what your company must have to make it in the global market place. This book provides a new method for strategic analysis that accounts for variations in business environments across countries. It explores novel competitive strategies that can help your company to win worldwide. The discussion further considers global investment strategies and the design of the international business organization. The analysis offers managers a comprehensive framework for gaining global competitive advantage.

Global competition

Globalization changes everything! Before globalization, a firm's competitive advantage was likely to be little more than a critical edge – just a subtle distinction between rival firms. In the global market place, companies can have spectacular differences. Firms with a global competitive advantage will overwhelm rivals who are not prepared.