Introducing the field of discourse

Jain Studios is a media software production company located in New Delhi. Set up in 1985, it has produced over one hundred political videos related to Parliamentary and Assembly elections in India as well as issue-based videos on campaigns and other events organized and staged for the purpose of mobilizing supporters for the Hindutva agenda. The president of the Studios is Dr Jinendra Kumar Jain, a medical doctor, ambitious and visionary businessman, and active supporter of Hindu cultural nationalism (Hindutva) in the 1980s and early 1990s. In political and ideological circles of India's capital Delhi, for the duration of those years, J K Jain and his studios were mostly known for their alliance with the nationalist Bharatiya Janata Party (Party of the Indian People; hereafter referred to as BJP) and other organizations related to the ideological body of Hindutva, all of which are subsumed under the umbrella of the Sangh Parivar. The ‘Sangh’, or association/brotherhood, is a pan-national network of affiliated organizations that functions on a variety of levels, such as parliamentary as well as non-parliamentary, educational, social and cultural activities. This complex infrastructure caters to a wide range of groups, interests and needs.

In the late 1980s and early 1990s in particular, the BJP—as the official political branch of the Sangh Parivar—had come to function as the major speaker and catalyst for a social movement taking place particularly in north and west India.