The oil tycoons could not change the landscape alone. They needed numerous men working for them to do so. Yet one of the problems that had bedeviled the Huasteca elite for a half-century was precisely the low population density and, therefore, the lack of labor available for modernization. The oilmen had to solve that conundrum. To exploit oil they needed not only to change land tenure patterns and uses, but also to find men to do the physical work. They needed, in other words, to change the social composition of the Huasteca. As they did so, the oilmen also introduced new social relations to the area: early twentieth-century capitalist industrial relations, with the added peculiarities of English and American racism. The hierarchies implied therein, moreover, encompassed the environmental realm. Even though bosses and workers changed the landscape together, their experience of and in the neotropics differed substantially depending on their position in the occupational ladder. That is, class and color deeply influenced the relationship between men and nature in the production process. The ecology of oil thus entailed changes in the social composition and structure of the Huasteca.

The Recruitment of the Labor Force

The tycoons had to confront the reality that the object of their desire was buried in what they considered inaccessible areas with no workers. To extract the oil, the companies had to import labor. Migration, then, became essential to the enterprise. Both English and American companies followed a pattern of multinational labor recruitment typical of other foreign-owned industrial enterprises in Mexico: supervisory positions were reserved for men from abroad, whereas the menial labor was procured locally.