Skip to main content Accessibility help
×
Hostname: page-component-7479d7b7d-rvbq7 Total loading time: 0 Render date: 2024-07-13T16:57:42.328Z Has data issue: false hasContentIssue false

5 - The Forecasting Matrix

from Part II - The Creativity Templates

Published online by Cambridge University Press:  03 May 2010

Jacob Goldenberg
Affiliation:
Hebrew University of Jerusalem
David Mazursky
Affiliation:
Hebrew University of Jerusalem
Get access

Summary

Searching for Attribute Dependency

We have seen that the Attribute Dependency Template may serve to enable the development of a new product on the basis of an existing one – a standard candle becomes a non-drip candle, lipstick is improved, a new model of car emerges. However, each time we added a dependency and obtained a new product, we did not ask how we might identify the relevant variables, but took these for granted.

In this chapter we shall focus on the methodical identification of these dependencies, and describe in detail a structured process of the “management” of a search for new dependencies, by discussing two examples. In conclusion, we give a systematic operational recipe guiding the practical implementation of the method.

Classification of variables

Our aim is to “read” the information embedded in the product as if we were reading a map of potential changes, and to manage this information in a way that will enable the addition of a dependency. First, we must classify the variables according to the following criteria.

Internal versus external variables

An internal variable is under the full control of the manufacturer, who determines its values and characteristics. We have met internal variables such as the strength of a pole, the price of pizza, the color of a car and the melting temperature of wax.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2002

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×