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2 - Towards an Understanding of Architectural Iconicity in Global Perspective

Published online by Cambridge University Press:  19 January 2021

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Summary

Abstract

Despite the fact that architecture and the built environment confront all of us in our daily lives, they have received relatively little attention in discussions of globalization, capitalism, or postcolonialism. Certain types of architecture can be hegemonic in a class sense, serving specific class interests alongside their recognized aesthetic qualities. Until the middle of the twentieth century, this idea was discussed mainly in terms of monumentality and political power. However, in recent decades, with the spread of the culture- ideology of consumerism around the world, notably in the cities of the postcolonial newly independent countries of East Asia, iconic architecture is becoming increasingly important in understanding how capitalist globalization works.

Introduction

The relationships between the forces of globalization, capitalism, and postcolonialism that are at work in the architecture of the cities of East Asia today have received relatively little scholarly attention. This chapter rests on the general idea that certain types of architecture can be hegemonic in a class sense, just like other art forms (particularly literature and the plastic arts), and that certain buildings and spaces can and do serve certain specific class interests alongside their recognized use or aesthetic qualities.

This paper can be seen as a point on the trajectory of investigations I have been undertaking into the transnational capitalist class and the networks of global capitalism. The argument that certain types of architecture can be hegemonic in the class sense and that certain buildings can serve specific class interests is argued convincingly by Bentmann and Muller (1992) in their book on the villa as an example of hegemonic architecture. Their brilliant study examines how the villa, largely associated with the great Renaissance architect Andrea Palladio, faithfully reproduced the class structures and divisions of northern Italy in the sixteenth century. It also, of course, went on to become an immensely popular architectural typology and was widely imitated throughout the rest of Europe and then, via the Western European empires, propagated worldwide.

The construction of Hilton hotels in what would come to be known as the Third World after 1945, provides a more recent example of this phenomenon.

Type
Chapter
Information
Aspects of Urbanization in China
Shanghai, Hong Kong, Guangzhou
, pp. 27 - 46
Publisher: Amsterdam University Press
Print publication year: 2012

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