The Alberta Sovereignty within a United Canada Act is a strategic wedge aimed at raising the salience of western alienation, an issue on which the United Conservative Party and its leader, Danielle Smith, believe they can dominate their opponents and so win the May 2023 provincial election. The act signals the unprecedented circumstances in which the governing party finds itself. It is running neck-and-neck with a formidable opponent and a party leader who previously held the office of premier. Alberta has never experienced such an election.