In the interwar years, the colonial powers of the day instantly saw long-range radio technology as an instrument to strengthen their empires as it enabled broadcasters in the European metropoles to reach audiences in the peripheries via the ether. This article focuses on the Dutch colonial station PHOHI, a company that pioneered global radio broadcasting. The station was founded by a group of influential entrepreneurs in order to strengthen ties between the Netherlands and the Dutch East Indies by reaching out to colonial expatriates. This case study shows how geopolitical and ideological considerations shaped both the organisation and the content of Dutch intercontinental broadcasting.