- TV
television
The shifts in global dietary patterns in terms of food sources, modes of processing and distribution over the past several decades have led to a world dominated by highly processed foods and drink. The concomitant shifts in the frequency of eating, the preparation of food and beverages and overall energy imbalance are being explored by scholars. The disappearance of water and milk from the diets of children and its replacement with an array of sugar-sweetened beverages are just one example of these shifts.
These changes, which decades ago began to emerge in higher-income countries, today reach billions of individuals across the globe. There are a few countries where major shifts towards increased overweight among adults are not documented, while undernutrition is slowly being reduced in many countries.
Although many shifts towards great energy imbalance were partially linked with reduced activity in physical activity in all phases of work (e.g. the effects of reduced activity in home production, transport, market activity and leisure have all been documented for China(Reference Monda, Adair and Zhai1–Reference Ng, Norton and Popkin4)), the greatest potential for reducing the current energy imbalances will be found in increased physical activity.
A few countries have begun to systematically search for ways to enhance our understanding and use of more basic food stuffs. This is why the UK has instituted cooking classes for all youth(Reference King5–Reference McPherson, Marsh and Brown7). This is why there is a greater push towards increasing incentives for low-income consumers to consume fruits and vegetables purchased in local farmers markets in the USA(8). However, the majority of individuals in many countries have moved to a point where food preparation requires less than 30 min per day and processed foods represent the bulk of consumption(9).
The levels of overweight have increased across the globe, diets are changing at a most rapid pace and apart from major actions by a few governments nothing is standing between these changes and a globe where increasing proportions of the population are overweight. With it has come a large increase in nutrition-related noncommunicable diseases(Reference Monteiro, Gomes and Cannon10–Reference Monteiro14).
Dietary changes
In the last 20–30 years, the world has reduced its water intake, shifted towards sugar-sweetened beverages, increased its proportion of food that is sweetened and ultra processed and reduced its intake of many health components of our diet, including legumes, fruits and vegetables(Reference Monteiro, Gomes and Cannon10, Reference Monteiro14–Reference Popkin17). The speed of change is astounding.
The clash of biology, shaped over tens of thousands of years, with modern marketing is personified in the beverage area(Reference Wolf, Bray and Popkin18).
We are what we drink
The field of nutrition does not fully understand the reasons why when we drink a beverage based on fat, carbohydrates or protein, we do not compensate by reducing food intake; however, when we eat that same food (e.g. watermelon, coconut and cheese), we reduce our intake of other food(Reference Mourao, Bressan and Campbell19). Beginning with the research by Mattes and his colleagues(Reference Mattes20–Reference Mattes22) and followed by extensive work by scholars across the globe, it is apparent that we do not compensate for beverage energies(Reference DiMeglio and Mattes21–Reference Flood, Roe and Rolls32). These studies argue that any type of sweetener with energies in liquid beverages may not suppress intake of solid foods to help maintain energy balance. This may occur week to week as in the 6-week DellaValle et al. study of meal to meal or day to day(Reference DellaValle, Roe and Rolls30). The reduced compensation occurs in both men and women(Reference Flood, Roe and Rolls32). The quantity of calorically sweetened beverages also increases as the portion size increases(Reference Flood, Roe and Rolls32). Many other studies demonstrate this lack of compensation(Reference De Castro24–Reference Poppitt, Eckhardt and McGonagle29). See also the review by Mattes(Reference Mattes33).
Based on this, we looked at the evolution of beverage consumption patterns(Reference Wolf, Bray and Popkin18). A consideration of our evolutionary history may help us to explain our poor compensatory response to energies from fluids. We reviewed the history of eight important beverages: milk, beer, wine, tea, coffee, distilled alcoholic beverages, juice and soft drinks. We arrived at two hypotheses. First, human subjects may lack a physiological basis for processing carbohydrate or alcoholic energies in beverage because only breast milk and water were available for the vast majority of our evolutionary history. Alternatives to those two beverages appeared in the human diet no more than 11 000 years ago, but Homo sapiens evolved between 100 000 and 200 000 years ago. Second, carbohydrate and alcohol-containing beverages may produce an incomplete satiation sequence that prevents us from becoming satiated on these beverages(Reference Wolf, Bray and Popkin18). However, for alcohol-containing beverages, the picture is far more complex than that for other beverages(Reference Yeomans34).
A large number of meta-analyses seem to confirm in free-living human subjects that adding sugar-sweetened beverages to the diet, increasing the amount consumed or replacing water or other non-energetic beverages with these beverages increases energy intake and weight(Reference Vartanian, Schwartz and Brownell35–Reference Malik, Popkin and Bray38). There are differences when these beverage studies have been funded by the beverage or sugar industries(Reference Vartanian, Schwartz and Brownell35, Reference Lesser, Ebbeling and Goozner39); however, a consensus has emerged that we do not compensate when we consume any caloric beverage and reducing the intake of these beverages via regulations and taxation has become a major public policy focus(Reference Brownell, Farley and Willett40).
The reasons for concern with beverages with energy: the consumption perspective
The shift away from water and milk to an array of energetically sweetened, often caffeinated, drinks has occurred on a global level. We drink juices that are essentially water combined with one of many concentrates of fructose and some fruit flavorings. In Mexico, the USA, the UK and many major countries, energy from sugar-sweetened beverages and other energetic beverages increased to about 17–25% of total energy intake in all age groups(Reference Popkin, Ng, Mhurchu and Jebb41–Reference Muckelbauer, Libuda and Clausen45). This is a transformation that has occurred over the last 2–3 decades and for some countries over just a few years. Consider some of the results of the changes underway:
1. Mexicans aged 2 years and older appear to have doubled their energy intake from beverages between 1999 and 2006 according to two national representative surveys that used somewhat different dietary intake methods(Reference Rivera, Rosas-Peralta, Aguilar-Salinas, Popkin and Willett43, Reference Barquera, Campirano and Bonvecchio46, Reference Barquera, Hernandez-Barrera and Tolentino47).
2. Between 1989 and 2002 all US adults increased their intake of fluids by 21 ounces (612 ml). One hundred percent of these changes were in the form of sugar-sweetened beverages(Reference Duffey and Popkin48). Did they become more active and more dehydrated over this time or did marketing get them to just drink more?
3. School children in many countries across the globe in the period between 1990 and the present day have had water fountains removed from their schools and replaced by vending machines(Reference Popkin13).
4. Results from national dietary intake surveys in the UK shows that all age groups consume over 17% if their energy intake from beverages and juices, alcohol and sugar-sweetened beverages represent key components of the diet of these individuals(Reference Popkin, Ng, Mhurchu and Jebb41).
Sweetening of our food supply. Apart from sugar-sweetened beverages, there is surprisingly little documentation of the large proportion of processed foods that contain added sugar(Reference Popkin and Nielsen16). Partly this is the result of our ability to keep up with the nutrient contents of the modern food supply. For example, there are over 1·3 million unique Universal Product Codes for food. In the US food composition table, we measure about 20–30 000 foods. For measurement of added sugar, the number is much less. We have very poor measures often of what is added sugar and total sugar. The US food composition table, despite being developed and updated to measure key shifts in composition of many basic foods, is just unable to measure or even systematically collect data on all these new foods(Reference Slining and Popkin49). I have provided elsewhere with colleagues some rather indirect documentation of the increasing sugar use across the globe(Reference Popkin and Nielsen16). The array of caloric sweeteners is in itself quite startling, but even more so is this subtle long-term shift in the content of our processed foods.
Animal source foods are subsidized to replace other components of our diet. Most of the increases in animal source food intake come from the low- and middle-income countries in this new millennia(Reference Delgado50, Reference Delgado, Rosegrant and Meijer51). However, over the post World War II period, the USA and the European Economic Union provided billions of dollars and euros of subsidy to reduce the costs of animal source foods (see section ‘Underlying major economic, marketing and social changes’)(Reference Popkin13, Reference Gardner52, Reference Starmer, Witteman and Wise53). From 1970 to 1994, on a global letter Delgado and other scholars from the International Food Policy Research Institute showed that global prices for 100 kg of beef declined from over $500 to under $200. Beef, pork and other animal source foods have very high price elasticities such that consumers are quite sensitive to price declines and increase significantly their purchases of these products(Reference Delgado50, Reference Guo, Popkin and Mroz54). In addition, as income increases in low- and middle-income countries, a disproportionate increase in animal food consumption occurs(Reference Guo, Mroz and Popkin55, Reference Du, Mroz and Zhai56).
Salt in our food supply abounds! The issue of salt and its role in the global food supply is only recently coming under greater scrutiny(Reference Elliott and Brown57–60). There are actually two camps of thought. There is one that states we need a certain amount of salt and if there is reduced salt in our food supply we might eat more food to obtain the same level of salt intake(Reference Geerling and Loewy61). The other side of the question is to assume that salt enhances appetite. There are dozens of home remedies and cookbooks based on the need to enhance appetite and use selected salts to assist. However, the science behind these assertions is lacking.
It is unclear how salt affects total food consumption and if it has a role in energy imbalance(60, Reference Mattes62–Reference Sakai68). A few scholars have speculated on a salt–soft drink linkage(Reference Gibson69, Reference He, Marrero and MacGregor70), an MSG-obesity linkage (MSG is a sodium salt of the non-essential amino acid glutamic acid)(Reference He, Zhao and Daviglus71) and related a role of MSG in stimulating appetite and energy intake(Reference Cox, Perry and Moore72–Reference Bellisle, Monneuse and Chabert74), and others but this is indeed a very understudied topic. One interesting study from the 1980s examined how a low-salt diet accompanied by an ad libitum salt shaker use would affect the total salt compensation but not overall food intake. This study found that there was no compensation(Reference Beauchamp, Bertino and Engelman75). In a personal note, this same author argued it appears that salt consumption was remarkably stable across thousands of years but I do not know the basis for this assertion (Beauchamp, personal communication).
The major concern was the role of salt in hypertension and not obesity. Because of the role of salt in so many energy dense foods that are increasingly consumed as snacks, this is an important understudied topic(Reference Piernas and Popkin76, Reference Piernas and Popkin77).
Increasing frying of food and use of vegetable oils. The total fat intake is another area where our biology seems to clash with modern technology. The ability to taste fat could hold evolutionary advantages in the ability to absorb essential fatty acids from food(Reference Caputo and Mattes78–Reference Mattes81). An argument was made that preferences for dietary fats are also either innate or learned in infancy of childhood(Reference Drewnowski82). References to the desirable qualities of milk and honey (i.e. fat and sugar), cream, butter and animal fats are found throughout recorded history. All societies, irrespective of their income, price foods containing fat. Scientists have come to believe that physiological mechanisms that regulate fat intake are so imprecise that fat consumption is largely determined by the amount of fat available in the food supply(Reference Drewnowski, Kurth and Rahaim83, Reference Drewnowski, Krahn and Demitrack84). Another way to view the trend towards higher fat is the desire for a more diverse diet. Diets that incorporate meat and dairy products in addition to vegetables and grains tend to be higher in sugar and fat.
There was a large increase in the consumption of an array of vegetable-based oils and fats(Reference Popkin and Drewnowski85, Reference Drewnowski and Popkin86). Modern food technology provided the basis for cheap removal of corn, soyabean, cottonseed, rapeseed and dozens of other oils from their oilseed products. This was followed by plant breeding efforts to increase the oil content of all these plants and a revolution half a century ago in higher-income countries related to the use of vegetable oils. Across the globe, transfats were one component of this much larger shift, but in general what these reduced prices for vegetable oils has done is to have made it much cheaper for low-income households and poor countries to increase markedly their fat and oils intake. In Asia and the Middle East, the shifts were remarkable in terms of the consumption levels of vegetable oil of 1250–2100 kJ per individual. Frying of food is replacing baking, steaming and boiling in some countries(Reference Popkin, Lu and Zhai87–Reference Wang, Zhai and Du89).
Losing many healthful components: fibre, legumes, fruits and vegetables and coarse grains
There is much weaker documentation across the globe of the adverse changes in other components of the human diet. For selected countries, it was shown that legume, coarse grain and whole grain products, in general, were reduced in absolute and relative terms(Reference Popkin, Keyou and Zhai90–Reference Popkin, Horton and Kim94). The impact of these changes on health are clear; however, what they mean for obesity and energy imbalance is less understood and there is less consensus on that topic(12, Reference Montonen, Knekt and Jarvinen95–Reference Jacobs and Gallaher101).
Cooking and eating behaviours: snacking up, eating events increased
We do not know a great deal about the effect of increased meal frequency on the total energy intake, weight dynamics, insulin resistance and lipid profile. The epidemiological literature is conflicting and often based on less than ideal study design(Reference Bellisle and Le Magnen102–Reference Ma, Bertone and Stanek108). There is related literature on fasting and energy restriction suggesting potentially important benefits in terms of health and longevity(Reference Farshchi, Taylor and Macdonald109, Reference Heilbronn, Smith and Martin110), and a few studies suggest that frequent nibbling (defined as five or more times per day) has some health benefits, but this literature is small, conducted in diverse populations and lacks consensus(Reference Farshchi, Taylor and Macdonald109–Reference Jenkins, Wolever and Vuksan112). With respect to diabetes, there is an unofficial consensus in clinical care that consuming on evenly spaced eating occasions throughout the day is better than major binging episodes, but little formal research to back these recommendations.
A series of new papers of my group shows a major shift upwards in snacking and the total eating event behaviour in each of the last two decades(Reference Piernas and Popkin76, Reference Piernas and Popkin77, Reference Popkin and Duffey113–Reference Wansink115). Other work in China has found a similar shift upwards in snacking(Reference Wang, Zhai and Du116, Reference Wang, Zhai and Shufa117).
In fact snacking and meal consumption are beginning to meld together and we might need to just discuss eating occasions in the future(Reference Popkin and Duffey113). The amount of eating has increased over the past 30 years among all ages in the USA to an average of over five for all those aged 2 years and older. The change from 1977 to 2006 was greatest for those in the 75th and 90th percentiles for both groups, although the mean number increased across all percentiles(Reference Popkin and Duffey113). Energy intake, particularly from snacking, increased for both children and adults at all percentiles of the distribution. Over this period, the time between the start of each eating occasion decreased by an hour for both children and adults (to 3·0 for children and 3·5 h for adults in 2003–6). Overwhelmingly, meals consisted of both foods and beverages, but the percent of snacking occasions in which only beverages were consumed increased considerably among children(Reference Piernas and Popkin76).
Underlying major economic, marketing and social changes
Economic changes, infrastructure, pricing and farm policies. Elsewhere I have written about the ways that farm policies, economic changes, shifts in transportation and other infrastructures and overall food price structures have affected dietary intake(Reference Popkin13, Reference Guo, Mroz and Popkin55, Reference Du, Mroz and Zhai56, Reference Popkin118, Reference Popkin, Otsuka and Kalirajan119). We have created a food price structure that favours relatively animal source foods, sweets and fats. Furthermore, our infrastructure was designed in general around these same concerns.
Food distribution: supermarkets. Probably the most massive shift across the globe in terms of food supply in the last decade or two was the rise of supermarkets in all countries of the globe. Reardon and other economists have been documenting these shifts(Reference Minten and Reardon120–Reference Reardon and Berdegué126). Essentially they have shown that across all of Latin America, over 80% of all expenditures on food in cash and kind goes today for food purchased in supermarkets, that these changes have increased exponentially now across urban areas in Africa, all of the Middle East and most of Asia and the Caribbean and the Pacific.
There are many benefits: a safer food supply solving the cold chain for dairy and all meats, poultry, fish/seafood and produce. The costs are cheaper and the access to a ready to purchase food supply is much better. But there are costs: oils, highly processed, salty, sweet and fatty foods are cheaper and more plentiful. We do not understand yet the implications of these shifts as little has been done and the literature is anecdotal except for one cross-sectional paper(Reference Asfaw127).
Marketing, media. One of the least discussed and least understood areas of change affecting dietary and physical activity patterns is the role of the modern mass media in the low- and middle-income world(128). Throughout the developing world, there was a profound increase in the ownership of television (TV) sets, cell phones, computers and the penetration of modern media into the lives of all individuals. This was accompanied by a proliferation of modern magazines and ready access to DVDs of Western movies. Apart from higher-income countries, there is little documentation of the health effects of these changes. Examples from China are used to illustrate this set of changes. Many scholars accuse TV viewing as being directly responsible for child obesity, due both to its effect on energy expenditure as well as to the direct marketing of food on the TV and increased snacking(Reference Jackson, Djafarian and Stewart129, Reference Robinson130). This remains to be studied in most developing countries in a rigorous causal manner. Similar increases in television ownership and viewership are noted throughout the developing world.
TV set ownership and modern TV programming are recent phenomena in China. In China, less than two-thirds (63%) of households owned a TV in 1989, and most (49%) owned a black and white set. By 2006, more than 99% of Chinese households owned a TV, with most (85%) owning a colour set.
Programming and advertisements were rapidly shifting towards more modern and Western content. For instance, the first TV advertisements began with one advertisement in 1979 on a Shanghai TV station and only began in earnest with a large increase in the 1990s. Today, China is considered the world's fastest-growing advertising market(Reference Weber131).
Speed of change. We do not fully understand the role of each of these broad changes on the transformation of eating and movement. However, what is clear is the dietary changes that have occurred in a few countries like China in just a few years match earlier changes that occurred in Japan or South Korea in a decade or more(Reference Popkin, Lu and Zhai87). It took coca cola more than a century to achieve worldwide penetration of its products, whereas Red Bull did the same in 5 years. Today similar newly introduced products reach global markets much faster(Reference Popkin13).
Body composition dynamics
Prevalence of overweight and obesity
There are over twenty larger countries with half of the adults overweight and obese and a large number of smaller islands that also fit in this category. At the upper level of overweight and obesity are the UK, Australia and the USA among high-income countries and Mexico, Egypt and South Africa among lower- and middle-income countries. Elsewhere I have provided detailed maps and data on overall patterns of overweight across the globe based on nationally representative samples(Reference Popkin13, Reference Popkin132–Reference Ng, Jones-Smith and Popkin136).
In the past, it has always been shown that the USA had the largest proportion of adults at the very high end with BMI above 40. This is changing. In a recent paper, I have shown that both Australian and UK women are shifting upwards the 95th centile mean BMI such that soon they will equal the USA(Reference Popkin132). In Figs. 1 and 2, we present the basic data for the UK and then the differences between the USA, Australia and the UK.
Fig. 1. Trends in the BMI level at the 95th centile in the UK.
Fig. 2. The shift in BMI levels at the 95th centile for females aged 30.
Fig. 1 provides the three nationally representative surveys used for adults and the two available for children that had weight, height and demographic data. The National Heights and Weight Survey, 1980; The Dietary and Nutritional Survey of British, 1986–1987; The Health Survey for England, 1995 and 2003; The National Diet and Nutrition Survey: Adults aged 19–64 years, 2000–2001 were utilized. All the surveys were national representative, with multi-stage stratified random samples. In the survey of 1995 and 2003, data of children were available(Reference Stamatakis, Primatesta and Chinn137). The quantile regressions used to create at the 95th centile these age patterns are described in detail elsewhere (Reference Popkin132). What we have found in the 1995–2003 period is a much greater increase in BMI for younger adult women than older ones in the UK.
In Fig. 2, we compare for the age of 30 the BMI across four countries. Among adults women display higher BMI levels for the 95th centile. Although the US women show much higher levels, the increase in the 1988–2006 18-year period in the 95th centile BMI level was only 2·7 BMI units for women aged 30. In contrast, the increases over much shorter periods in Australia of 1989–2000 11-year period (32·3–37·7) and the UK of 1995–2003 8-year period (34·0–37·5) were greater. Men in the UK did not display major increases in the 95th centile BMI.
Trends
It is very hard to create a clear picture of trends in child and adult overweight. A few countries have repeated nationally representative samples of all individuals aged 2 years and older where weight, height, age and date of birth are collected. The largest concentration of such surveys are for women of child-bearing age in the Demographic and Health Surveys of Demographic and Health Survey-Measure(Reference Mendez, Monteiro and Popkin133). We have also obtained for a number of lower- and higher-income countries nationally representative surveys of weight and height(Reference Popkin, Conde and Hou134). We have two papers under review on this topic(Reference Jones-Smith, Gordon-Larsen and Siddiqi135, Reference Ng, Jones-Smith and Popkin136):
1. Across the low- and middle-income world adult overweight prevalence is growing by about 0·9–1·4 percentage points per year.
2. Across higher-income countries, the rate of growth for adults in overweight and obesity population prevalence points is about 0·8–1·0.
3. Across all countries, the rate of increase for child overweight and obesity using International Obesity Task Force standards is about 0·4–0·7 percentage points per year.
This means that we are seeing an increase in absolute numbers of a minimum of 67 million individuals each year right now. This is based on about 2·47 billion children and 5·4 billion adults in the world.
Shifts by social class
The general thinking for many years was that the burden of obesity and all other chronic diseases in higher-income countries was greater for low-income and low-education individuals, whereas for developing countries, it was the opposite, the rich bore the brunt of obesity(Reference Sobal and Stunkard138). For low- and middle-income countries, this assertion was based on very little data. In the past decade, with many nationally representative cross-sectional surveys available for women and a few for men, more systematic research has taken place among both higher- and lower-income countries. The pattern for lower-income countries is becoming clearer with the burden shifting for women to the lower socio-economic status groups but not for men(Reference Monteiro, Conde and Lu139–Reference Monteiro, Conde and Popkin141). At the same time, in higher-income countries, in some cases the gap between rich and poor has widened and in others narrowed. Furthermore, these patterns do not hold for children and adolescents.
How do we proceed?
There are two global models for countries to take on the global obesity burden. One focuses on societal changes and the other on individual changes. I believe the UK is a global leader in the former approach and compare and contrast that with the US approach.
The UK and its Sociological Perspective. Although in the UK obesity prevention programmes of a large array have existed for a long time, the Foresight Obesity Project represented a milestone in national systematic efforts to produce a sustainable response to obesity(Reference King5–Reference McPherson, Marsh and Brown7). This systematic government effort began with quantitative modelling of the growth of obesity, the economic effect of this and the effect on the national health system(142). It then created a fairly complex systems-map of the causes of energy imbalance which laid out societal as well as individual causes of food consumption and activity. Out of this came a broad examination of all potential leverage points with weighting of the causal linkages. Of course, the new UK government might undo some of the initiatives underway with the previous government and move to a less confrontational more cooperative approach to the food and beverage industry.
Similar efforts were undertaken by the Institute of Medicine and others. The major difference was that the Foresight project was a government initiative and led directly to a vast dialogue with all the major stakeholders and policy-makers in the UK. A strong case was made for environmental changes necessary to support individual change. They created a goal of being the first major nation to reverse the rising tide of obesity. They also focused attention and action on the environmental causes.
While there is extensive decentralization in the UK and some efforts have only taken place in England, there were also systematic efforts underway across the entire UK. Actions taken provide some sense of the process and, significantly, funding that went with all activities and actions:
1. Vending machines banned in schools and drinking water promoted; schools record annual assessments of all activities and changes.
2. Advertisers banned from advertising to children and banned from advertising unhealthy foods in media.
3. Children aged 6 to 8 years are required to receive weekly cooking classes to learn about food, its preparation and handling.
4. Government accountability created across all agencies.
5. Set of initiatives and coalitions created, focused on Change4Life, Coalition for Better Health and the Healthy Food Code (e.g. traffic light system).
6. Power to restrict fast-food restaurants near schools and parks.
7. Project to provide fresh fruits and vegetables to small stores in deprived areas.
8. Putting in systematic surveillance and monitoring.
There were just so many more actions related to children. These began with midwife and nursery training, school workforce and nurse training, parent support advisers, training of school caterers, an array of people linked to supporting youth activity in and out of the schools, and many private sector activities. They continue to study causes and solutions and remain most active in addressing obesity across the life cycle. They did not see this as one action but a long series of actions, evaluations, studies and new actions.
United States and its Psychological Perspective. The Institute of Medicine and many others have discussed similar causal networks. Members of Congress have discussed the needs to regulate beverages and vending in the schools, and many other issues have been discussed. However, there has been no systematic approach that involves any environmental changes on any major levels. To date, here are some of the US actions:
1. Dozens of states have mandated more physical education classes, but only a few have provided funding (e.g. the state of Illinois has created fully funded mandates).
2. Neither state nor federal government has banned vending and promoted water.
3. No national or other media bans or controls exist as they relate to children.
4. Minimal federal funding has been linked with improved school nutrition.
5. A number of state and local governments have implemented subsidies to provide supermarkets to food deserts (namely communities with limited access to affordable, healthy food); however, the research backing these activities is limited.
6. One or two municipalities have supported providing education and improved facilities and food supplies to food stores in poor areas.
7. Sustainable agriculture, promoted by upper-class intellectuals, has led to major funding for an unproven area of fresh open farmers markets for the poor; the government has jumped into this also.
Many US actions were based on politics without proven success, others were taken and done with minimal funding, and there is no systematic attack on any age group or across the life cycle. On the other hand, the media has repeatedly reported on a few issues such as sugar-sweetened beverages and the beverage industry has shifted to marketing ‘healthy function sugar-sweetened waters, etc.,’ as well as juices to counter this. Again unlike the systematic banning of vending in schools in the UK, even the US Institute of Medicine reports and analyses focus on allowing some sugary beverages but just limiting them.
Finally, the environment in the USA has not changed amid a decade of discussion about child obesity; only rather small, unsystematic efforts have been established. This campaign is unlike decades of work which got the USA to see seat belt regulations, fluoridation and tobacco prevention solutions as societal issues that require regulations, taxes and very systematic efforts(Reference Brownell and Warner143). Michelle Obama is leading an effort to place greater emphasis on prevention of child obesity; however, all efforts are based on a model of cooperation with minimal focus on legislative and other larger-scale regulatory options. The author feels if history taught us any lessons from some of these successful public health campaigns, a combination of taxation, regulation and norm changes are needed to successfully address the issue of obesity prevention in the modern world.
Acknowledgements
This work was supported by the National Institute of Child Health and Human Development at the National Institutes of Health (R01-HD30880, DK056350 and R01-HD38700). The author thanks Frances Dancy for administrative support. The author declares no conflicts of interest.
