For r ∈ [0, 1] let μ
r
be the Bernoulli measure on the Cantor set given as the infinite power of the measure on {0, 1} with weights r and 1 − r. For r, s ∈ [0, 1] it is known that the measure μ
r
is continuously reducible to μ
s
(that is, there is a continuous map sending μ
r
to μ
s
) if and only if s can be written as a certain kind of polynomial in r; in this case s is said to be binomially reducible to r. In this paper we answer in the negative the following question posed by Mauldin:
Is it true that the product measures μ
r
and μ
s
are homeomorphic if and only if each is a continuous image of the other, or, equivalently, each of the numbers
r
and
s
is binomially reducible to the other?