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A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising
Published online by Cambridge University Press: 18 May 2004
Extract
In April 2002, when I was honored to be selected as the chairman of the AAAA, I decided that the focus of my tenure would be making a mark on improving the general quality of advertising in America. I defined that as doing something to raise a critical component of advertising quality to a new level.
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