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Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain

Published online by Cambridge University Press:  23 March 2020

M. Rubio-Valera ,
A. Fernández ,
S. Evans-Lacko ,
J.V. Luciano ,
G. Thornicroft ,
I. Aznar-Lou  and
A. Serrano-Blanco
M. Rubio-Valera*
Affiliation:
Department of Teaching and Research, Fundació Sant Joan de Déu, Esplugues de Llobregat, Spain Department of Pharmacology and Therapeutic Chemistry, School of Pharmacy, University of Barcelona, Barcelona, Spain Spanish Network for Preventive Activities and Health Promotion in Primary Care (redIAPP), Spain
A. Fernández
Affiliation:
Department of Teaching and Research, Fundació Sant Joan de Déu, Esplugues de Llobregat, Spain Spanish Network for Preventive Activities and Health Promotion in Primary Care (redIAPP), Spain
S. Evans-Lacko
Affiliation:
Mental Health Policy Unit, The Brain and Mind Research Institute; and Centre for Disability Research and Policy. Faculty of Health Sciences, University of Sydney, Sydney, Australia
J.V. Luciano
Affiliation:
Department of Teaching and Research, Fundació Sant Joan de Déu, Esplugues de Llobregat, Spain Institute of Psychiatry, Psychology and Neuroscience, King's College, London, UK
G. Thornicroft
Affiliation:
Centre for Global Mental Health, Institute of Psychiatry, Psychology and Neuroscience, King's College, London, UK
I. Aznar-Lou
Affiliation:
Centre for Global Mental Health, Institute of Psychiatry, Psychology and Neuroscience, King's College, London, UK
A. Serrano-Blanco
Affiliation:
Institute of Psychiatry, Psychology and Neuroscience, King's College, London, UK Acute Psychiatric Unit, Parc Sanitari Sant Joan de Déu, Sant Boi de Llobregat, Spain
*
*Corresponding author. Parc Sanitari Sant Joan de Déu, C/Dr. Antoni Pujades, 42, 08830 Sant Boi de Llobregat, Barcelona, Spain. Tel.: +34 936 406 350x12546; fax: +34 936 542 136. E-mail address: mrubio@pssjd.org (M. Rubio-Valera).
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Abstract

Reducing public stigma could improve patients’ access to care, recovery and social integration. The aim of the study was to evaluate a mass media intervention, which aimed to reduce the mental health, related stigma among the general population in Catalonia (Spain). We conducted a cross-sectional population-based survey of a representative sample of the Catalan non-institutionalized adult population (n = 1019). We assessed campaign awareness, attitudes to people with mental illness (CAMI) and intended behaviour (RIBS). To evaluate the association between campaign awareness and stigma, multivariable regression models were used. Over 20% of respondents recognized the campaign when prompted, and 11% when unprompted. Campaign aware individuals had better attitudes on the benevolence subscale of the CAMI than unaware individuals (P = 0.009). No significant differences in authoritarianism and support for community mental health care attitudes subscales were observed. The campaign aware group had better intended behaviour than the unaware group (P < 0.01). The OBERTAMENT anti-stigma campaign had a positive impact to improve the attitudes and intended behaviour towards people with mental illness of the Catalan population. The impact on stigma was limited to attitudes related to benevolence. A wider range of anti-stigma messages could produce a stronger impact on attitudes and intended behaviour.

Keywords

Social stigmaSocial discriminationMental disordersMass media
Type
Original article
Information
European Psychiatry , Volume 31 , January 2016 , pp. 44 - 51
Copyright
Copyright © European Psychiatric Association 2015

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