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The image of a healthcare specialist on social media during the COVID-19 pandemic as a factor in the psychological stability of Internet users

Published online by Cambridge University Press:  01 September 2022

L. Shaigerova ,
Y. Zinchenko  and
O. Vakhantseva
L. Shaigerova
Affiliation:
Lomonosov Moscow State University, Psychology, Moscow, Russian Federation
Y. Zinchenko
Affiliation:
Lomonosov Moscow State University, Psychology, Moscow, Russian Federation
O. Vakhantseva*
Affiliation:
Lomonosov Moscow State University, Psychology, Moscow, Russian Federation
*
*Corresponding author.

Abstract

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Introduction

As publications on social media have become an important regulator of group opinions, moods and psychological well-being during the spread of COVID-19, it seems necessary to study the contribution of various information as a source of preserving the psychological resources of the population.

Objectives

To analyze the content in communities created during the spread of the COVID-19 pandemic in order to assess the image of health professionals on social media.

Methods

Using datamining methods, we analyzed publications about medical staff in a large community ‘StopCoronavirus.RF’ which unites more than 400 thousand users.

Results

More than 700 thousand entries were ‘liked’ in the community from March 2020 to March 2021; more than 125000 thousand posts were shared, about 290 thousand comments were written, and all community publications were viewed more than 3 billion times. Publications about medical staff working in the ‘red zones’ in Russia are distinguished by the largest number of ‘likes’ (more than 5000) and comments (more than 300). In the publications and comments, the model of modern heroes saving human lives is emphasized. This type of information contributes to the reduction of anxiety and promotion of psychological safety in case of COVID-19 contraction through establishing confidence in the competence of medical staff and their involvement in the fight against the pandemic.

Conclusions

These results suggest that the image of a doctor on social media during the pandemic has acquired special value for the population. Publications on the work of medical staff in the ‘red zones’ help to cope with anxiety associated with the COVID-19 pandemic. The study was funded by RFBR, project number 20-04-60174.

Disclosure

No significant relationships.

Keywords

Covid-19healthcare specialistsocial mediapsychological stability of Internet users
Type
Abstract
Information
European Psychiatry , Volume 65 , Special Issue S1: Abstracts of the 30th European Congress of Psychiatry , June 2022 , pp. S380
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of the European Psychiatric Association
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