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American Firms in Europe, 1880–1980: Strategy, Identity, Perception, and Performance. Edited by Hubert Bonin and Ferry de Goey. Geneva: Droz, 2009. 699 pp. Illustrations, figures, tables, notes, index. Paper, $80.00. ISBN: 978-2-600-01259-1.

  • Martin Jes Iversen

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American Firms in Europe, 1880–1980: Strategy, Identity, Perception, and Performance. Edited by Hubert Bonin and Ferry de Goey. Geneva: Droz, 2009. 699 pp. Illustrations, figures, tables, notes, index. Paper, $80.00. ISBN: 978-2-600-01259-1.

  • Martin Jes Iversen

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