1 Beaglehole, R, Irwin, A & Prentice, T (2003) World Health Report 2003. Geneva: WHO.
2 Robinson, TN (2001) Television viewing and childhood obesity. Pediatr Clin North Am 48, 1017–1025.
3 Caroli, M, Argentieri, L, Cardone, M, et al. (2004) Role of television in childhood obesity prevention. Int J Obes 28, S104–S108.
4 Coon, KA & Tucker, KL (2002) Television and children's consumption patterns: a review of the literature. Minerva Pediatr 54, 423–436.
5 Hastings, G, Stead, M, McDermott, L, et al. . (2003) Review of Research on the Effects of Food Promotion to Children. Final Report for the Food Standards Agency. Glasgow: Centre for Social Marketing.
6 Nestle, M (2006) Food marketing and childhood obesity – matter of policy. N Engl J Med 354, 2527–2529.
7 Halford, JCG (2005) Serving up trouble? Advertising food to children. Psychologist 5, 284–287.
8 WHO (2004) Global Strategy on Diet, Physical Activity and Health. Geneva: WHO.
9 Department of Health (2004) Choosing Health: Making Healthy Choices Easier. London: HMSO.
12 McGinnis, JM, Goolman, JA & Kraak, VI (editors) (2006) Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academies Press.
13 Anon (2003) The elephant in the room: evolution, behaviouralism, and counteradvertising in the coming war against obesity. Harv Law Rev 116, 1161–1184.
14 Ofcom (2004) Childhood Obesity – Food Advertising in Context: Children's Food Choices, Parents' Understanding and Influence, and the Role of Food Promotion. London: Ofcom.
15 Ostbye, T, Pomerleau, J, White, M, et al. (1993) Food and nutrition in Canadian ‘prime time’ television commercials. Can J Public Health 84, 370–374.
16 Chapman, K, Nicholas, P & Supramaniam, R (2006) How much food advertising is there on Australian television? Health Promot Int 21, 172–180.
17 Connor, SM (2006) Food-related advertising on preschool television: building brand recognition in young viewers. Pediatrics 118, 1478–1485.
18 Lewis, MK & Hill, AJ (1998) Food advertising on British children's television: a content analysis and experimental study with nine-year olds. Int J Obes Relat Metab Disord 22, 206–214.
19 Rodd, HD & Patel, V (2005) Content analysis of children's television advertising in relation to dental health. Br Dent J 199, 710–712.
20 Chestnutt, IG & Ashraf, FJ (2002) Television advertising of foodstuffs potentially detrimental to oral health – a content analysis and comparison of children's and primetime broadcasts. Community Dent Health 19, 86–89.
21 Dibb, S & Gordon, S (2001) TV Dinners: What's Being Served Up by the Advertisers? London: Sustain: The Alliance for Better Food and Farming.
22 Powell, LM, Szczypka, G, Chaloupka, FJ, et al. (2007) Nutritional content of television food advertisements seen by children and adolescents in the United States. Pediatrics 120, 576–583.
23 Harrison, K & Marske, AL (2005) Nutritional content of foods advertised during the television programs children watch most. Am J Public Health 95, 1568–1574.
24 Dibb, S & Castell, A (1995) : The Results of a Survey of Food Advertising on Television. London: Sustain.
25 Hammond, KM, Wyllie, A & Casswell, S (1999) The extent and nature of televised food advertising to New Zealand children and adolescents. Aust N Z J Public Health 23, 49–55.
26 Kotz, K & Story, M (1994) Food advertisements during children's Saturday morning television programming: are they consistent with dietary recommendations? J Am Diet Assoc 94, 1296–1300.
27 Østbye, T, Pomerleau, J, White, M, et al. (1993) Food and nutrition in Canadian ‘prime time’ television commercials. Can J Public Health 84, 370–374.
28 Outley, CW & Taddese, A (2006) A content analysis of health and physical activity messages marketed to African American children during after-school television programming. Arch Pediatr Adolesc Med 160, 432–435.
29 Byrd-Bredbenner, C & Grasso, D (2000) Health, medicine, and food messages in television commercials during 1992 and 1998. J Sch Health 70, 61–65.
30 Lank, NH, Vickery, CE, Cotugna, N, et al. (1992) Food commercials during television soap operas: what is the nutrition message? J Community Health 17, 377–384.
31 Story, M & Faulkner, P (1990) The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials. Am J Public Health 80, 738–740.
32 Lobstein, T & Dibb, S (2005) Evidence of a possible link between obesogenic food advertising and child overweight. Obes Rev 6, 203–208.
33 Canada House of Commons (2007) Competition Act. Official Report of Debates (Hansard) 141, 7747.
34 Legislative Assembly of Ontario (2008) Consumer Protection Amendment Act (Advertising Food or Drink). Official Report of Debates (Hansard) 22A, 760.
35 Centre for Science in the Public Interest (2004) Proposal for an Effective Integrated Pan-Canadian Healthy Living Strategy. Ottawa: Centre for Science in the Public Interest.
36 Ontario Medical Association (2005) An Ounce of Prevention or a Ton of Trouble: Is There an Obesity Epidemic in Children? A Position Statement. Toronto: Ontario Medical Association.
37 Heart and Stroke Foundation of Canada (2006) Overweight, Obesity, and Heart Disease and Stroke: A Position Statement. Ottawa: Heart and Stroke Foundation of Canada.
38 Hawkes, C (2005) Self-regulation of food advertising: what it can, could and cannot do to discourage unhealthy eating habits among children. Nutr Bull 30, 374–382.
39 Byrd-Bredbenner, C & Grasso, D (2000) Trends in US prime-time television food advertising across three decades. Nutr Food Sci 30, 59–66.
40 Hattersley, L, Kelly, B & King, L (2007) Food Advertising on Sydney Commercial Television: Five Year Trends in the Extent and Nature of Children's Exposure. Sydney: NSW Centre for Overweight & Obesity.
41 Kelly, B, Smith, B, King, L, et al. (2007) Television food advertising to children: the extent and nature of exposure. Public Health Nutr 10, 1234–1240.
43 Health Canada (1990) Action Toward Healthy Eating … Canada's Guidelines for Healthy Eating and Recommended Strategies for Implementation. Report of the Communications/Implementation Committee. Ottawa: Ministry of Supply and Services.
44 Health Canada (1990) Nutrition Recommendations. The Report of the Scientific Review Committee. Ottawa: Ministry of Supply and Services.
45 Food Standards Agency (2002) McCance and Widdowson's The Composition of Foods, 6th ed. Cambridge: Royal Society of Chemistry.
47 Pennington, JAT (1989) Bowes and Church's Food Values of Portions Commonly Used, 15th ed. Philadelphia: J.B. Lippincott Company.
48 Statistics Canada (2004) Food Statistics, 4 no. 1. Ottawa: Statistics Canada.
49 Health Canada (2007) Canadian Community Health Survey, 1. Ottawa: Ministry of Supply and Services Canada.
50 Henderson, L, Gregory, J & Swan, G (2002) The National Diet and Nutrition Survey: Adults Aged 19 to 64 Years. London: Office for National Statistics.
51 Department of Health (1991) Dietary Reference Values for Food Energy and Nutrients for the United Kingdom. Report on Health and Social Subjects no. 41. London: HMSO.
52 Institute of Medicine of the National Academies (2002) Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids. Washington, DC: The National Academies Press.
53 Institute of Medicine of the National Academies (2004) Dietary Reference Intakes for Water, Potassium, Sodium, Chloride, and Sulfate. Washington, DC: The National Academies Press.
55 Minister of Industry (2006) Overview of the Time Use of Canadians, 2005. Ottawa: Minister of Industry.
56 Lader, D & Meltzer, H (2003) Smoking Related Behaviours and Attitudes, 2002. London: Office of National Statistics.
57 Rayner, M, Scarborough, P, Boxer, A, et al. (2005) Nutrient Profiles: Development of Final Model. Final Report for the Food Standards Agency. Oxford: British Heart Foundation Health Promotion Research Group, Department of Public Health, University of Oxford.
59 The Consumers' Association (2006) Which? Food Fables: Exploding Industry Myths on Responsible Food Marketing to Kids. London: The Consumers' Association.
60 Ofcom (2007) Television Advertising of Food and Drink Products to Children – Final Statement. London: Ofcom.
61 Welten, DC, Carpenter, RA, McPherson, RS, et al. (2000) Comparison of a dietary record using reported portion size versus standard portion size for assessing nutrient intake. Public Health Nutr 3, 151–158.
62 Katzmarzyk, PT & Mason, C (2006) Prevalence of class I, II and III obesity in Canada. CMAJ 174, 156.
63 Craig, R & Mindell, J (2008) Health Survey for England, 2006, Latest Trends. London: The Information Centre.
64 Linn, S & Novosat, CL (2008) Calories for sale: food marketing to children in the twenty-first century. Ann Am Acad Pol Soc Sci 615, 133–155.
65 Caraher, M, Landon, J & Dalmeny, K (2006) Television advertising and children: lessons from policy development. Public Health Nutr 9, 596–605.
66 Graff, SK (2008) First amendment implications of restricting food and beverage marketing in schools. Ann Am Acad Pol Soc Sci 615, 158–177.
67 Butland, B, Jebb, S, Kopelman, P, et al. (2007) Foresight Tackling Obesities: Future Choices – Project Report. London: Government Office for Science.