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Motivational (con)fusion: Identity fusion does not quell personal self-interest

  • Lowell Gaertner (a1), Amy Heger (a1) and Constantine Sedikides (a2)


We question whether altruistic motivation links identity fusion and extreme self-sacrifice. We review two lines of research suggesting that the underlying motivation is plausibly egoistic.



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Motivational (con)fusion: Identity fusion does not quell personal self-interest

  • Lowell Gaertner (a1), Amy Heger (a1) and Constantine Sedikides (a2)


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