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Experiences of liking versus ideas about liking

Published online by Cambridge University Press:  19 June 2020

Alison Ledgerwood
Department of Psychology, University of California, Davis, eastwick@ucdavis.edu
Paul W. Eastwick
Department of Psychology, University of California, Davis, eastwick@ucdavis.edu
Bertram Gawronski
Department of Psychology, University of Texas at Austin, Austin, TX78712


We leverage the notion that abstraction enables prediction to generate novel insights and hypotheses for the literatures on attitudes and mate preferences. We suggest that ideas about liking (e.g., evaluations of categories or overall traits) are more abstract than experiences of liking (e.g., evaluations of particular exemplars), and that ideas about liking may facilitate mental travel beyond the here-and-now.

Open Peer Commentary
Copyright © The Author(s), 2020. Published by Cambridge University Press

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