Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Foreword
- Preface
- 1 Background and conceptual framework
- 2 Key academic programs and academic value-creation
- 3 The critical role of R&D
- 4 Marketing strategy
- 5 Institutional learning
- 6 Human resources strategy
- 7 The learning partner perspective
- 8 Business school leadership issues
- 9 Conclusion: So, what are the key success factors?
- Appendix I
- Appendix II: core references
- Index
Appendix II: core references
Published online by Cambridge University Press: 22 September 2009
- Frontmatter
- Contents
- List of figures
- List of tables
- Foreword
- Preface
- 1 Background and conceptual framework
- 2 Key academic programs and academic value-creation
- 3 The critical role of R&D
- 4 Marketing strategy
- 5 Institutional learning
- 6 Human resources strategy
- 7 The learning partner perspective
- 8 Business school leadership issues
- 9 Conclusion: So, what are the key success factors?
- Appendix I
- Appendix II: core references
- Index
Summary
CORE REFERENCES
Publications authored by Peter Lorange:
“A performance-based, minimalist human resource management approach in business schools,” Human Resource Management 45 (Winter 2006), 649–658.
This article focuses on the need for top-quality professors in business schools and how their drive for enhancing academic valuecreation, generating cutting-edge research, leading teaching and building strong interrelationships with students and executive participants fuels the success of the academic institution. Obviously, the administration is also important and must be outstanding, along with the research associates, finance staff, marketing team and the like. Still, in order to contribute to the overall success of the academic institution, these other functions all depend on an outstanding professorial staff – they cannot create success alone.
“Strategy means choice: Also for today's business school!,” Journal of Management Development 24 (2005), 783–790.
Drawing on IMD's experience and strategy, implicitly and explicitly, this article reports on unique, new thinking on strategy-setting and key priorities for business schools and academic institutions.
“The marketing of market-based value creation in today's business schools,” International Journal of Marketing Education 1 (2005), 35–44.
This article explores how marketing, as part of a business school's value creation, is now more central than ever, and it requires a fundamentally different focus in light of the network marketing challenges that are being created as part of today's knowledge society.
- Type
- Chapter
- Information
- Thought Leadership Meets BusinessHow business schools can become more successful, pp. 225 - 229Publisher: Cambridge University PressPrint publication year: 2008