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  • Print publication year: 2011
  • Online publication date: May 2013

15 - Building relations with the various groups

Summary

Why build relations?

I always remember the story about the then director of what is nowadays a major medical research centre – although both shall better remain nameless! He was faced with a great deal of very vocal opposition from the surrounding community to planned building extensions. And this was for medical research when you would normally expect support and encouragement. But the locals were up in arms about the land that would be taken and which could otherwise be used for much-needed local housing, disruption caused by the building works, subsequent increased traffic, and so on – the ‘NIMBY – not in my back yard’ syndrome if ever there was! He was asked what he had done about inviting the local people, journalists and politicians into the centre and showing them what was going on and why. Looking at his inquisitor with a rather baffled expression, he answered with words to the effect that ‘Oh, I never thought of anything like that and I would have been too busy anyway what with all the building planning work as well as running and developing the centre.’ The story does have a happy ending however because he took the message on board and acted on it immediately so that later it developed into a major medical research centre of world standing and of which the neighbouring community is now, and has been for some time, rightly proud.

That was a long time ago and nowadays many scientists do put a great deal of effort into building relations and communicating about their science personally. There must be very few universities and companies that do not have open days, schools outreach programmes and some of the other very broad range of things that can be done in building and maintaining effective relations with the different local and more distant key groups of people. This may well be so, but you may still ask ‘Why should I put time and effort into these kinds of things rather than just doing the research which I'm paid for and which my career depends on?’ and ‘It would take a lot of time out from my research and I don't get any recognition or reward for doing it’ or ‘Even if I feel I should do something, I really don't know what to do or how to do it, and isn't the PR department supposed to do it anyway?’ These and similar are very good questions so let's have a look at them before we go on.

Key resources
Bubela, T. 2009 Science communication reconsideredNature Biotechnology 27 514http://www.law.ualberta.ca/centres/hli/userfiles/file/publications/CM_nbt0609_Caulfield.pdf
http://www.wellcome.ac.uk/Education-resources/Communicating-your-research/index.htm
Research Councils UKhttp://www.rcuk.ac.uk/documents/scisoc/SchoolsPolicy,pdf
American Association for the Advancement of Sciencehttp://communicatingscience.aaas.org/Pages/newmain.aspx
Fenichel, M.Schweingruber, H.A. 2010 Surrounded by Science: Learning Science in Informal EnvironmentsWashington, DCNational Academies Press
References
Department of Trade and Industry 2003 http://webarchive.nationalarchives.gov.uk/20100419143351/http://www2.aebc.gov.uk/aebc/reports/gm_nation_report_final.pdf
Department of Trade and Industry 2005 http://www.bis.gov.uk/files/file14950.pdf
European Commission 2010 Europeans, Science and Technology, Eurobarometer 340 90http://ec.europa.eu/public_opinion/archives/ebs/ebs_340_en.pdf
Higher Education Funding Council for England 2010 http://www.hefce.ac.uk/research/ref/pubs/other/re01_10/re01_10.doc
Ipsos MORI 2011 Public Attitudes to Science 2011LondonIpsos MORI Social Research Institute & Department for Business Innovation and Skillshttp://www.ipsos-mori.com/Assets/Docs/Polls/sri-pas-2011-main-report.pdf
MORI & Wellcome Trust 2001 The Role of Scientists in Public Debate: Full ReportLondonMORI & The Wellcome Trusthttp://www.wellcome.ac.uk/stellent/groups/corporatesite/@msh_peda/documents/web_document/wtd003425.pdf
MORI/OST 2005 Science in Society: Findings from Qualitative and Quantitative ResearchLondonMarket & Opinion Research International and Office of Science and Technology
Pew Research Center 2009 Public Praises Science; Scientists Fault Public, MediaWashington, DCPew Research Center2http://people-press.org/2009/07/09/public-praises-science-scientists-fault-public-media
Royal Society 2006 Factors Affecting Science Communication: A Survey of Scientists and EngineersLondonRoyal Societyhttp://royalsociety.org/uploadedFiles/Royal_Society_Content/Influencing_Policy/Themes_and_Projects/Themes/Governance/Final_Report_-_on_website_-_and_amended_by_SK.pdf
Sunstein, C. 2007 Republic.com 2.0Princeton, NJPrinceton University Press
Sunstein, C. 2009 Going to Extremes: How Like Minds Unite and DivideNew YorkOxford University Press
United Kingdom Research Councils 2008 UK Public Attitudes to Science, 2008: A SurveySwindonRCUKhttp://www.rcuk.ac.uk/documents/scisoc/pas08.pdf