Book contents
- Studying Primates
- Studying Primates
- Copyright page
- Dedication
- Contents
- Preface
- Acknowledgements
- 1 Asking Questions about Primates
- 2 Ethics in Primatology
- 3 Keeping Science Healthy: Research Integrity
- 4 Inclusive Science
- 5 Understanding Statistical Evidence
- 6 Communicating Ideas in Writing
- 7 Introduction to the Primates
- 8 Why Study Primates?
- 9 Identifying a Research Question
- 10 Finding Out What We Know
- 11 Reading Journal Articles
- 12 Formulating Hypotheses and Predictions and Designing a Study
- 13 Observing and Manipulating
- 14 Choosing Measures
- 15 Planning Data Analysis
- 16 Sampling and Statistical Power
- 17 Checking Feasibility and Finalising Your Plans
- 18 Writing a Research Proposal
- 19 Collecting Data
- 20 Conducting Fieldwork
- 21 Analysing and Interpreting Data
- 22 Writing a Scientific Report
- 23 Submitting to a Peer-Reviewed Journal
- 24 Presenting Your Work at a Conference
- 25 Conclusions
- Index
- References
14 - Choosing Measures
Published online by Cambridge University Press: 19 September 2019
- Studying Primates
- Studying Primates
- Copyright page
- Dedication
- Contents
- Preface
- Acknowledgements
- 1 Asking Questions about Primates
- 2 Ethics in Primatology
- 3 Keeping Science Healthy: Research Integrity
- 4 Inclusive Science
- 5 Understanding Statistical Evidence
- 6 Communicating Ideas in Writing
- 7 Introduction to the Primates
- 8 Why Study Primates?
- 9 Identifying a Research Question
- 10 Finding Out What We Know
- 11 Reading Journal Articles
- 12 Formulating Hypotheses and Predictions and Designing a Study
- 13 Observing and Manipulating
- 14 Choosing Measures
- 15 Planning Data Analysis
- 16 Sampling and Statistical Power
- 17 Checking Feasibility and Finalising Your Plans
- 18 Writing a Research Proposal
- 19 Collecting Data
- 20 Conducting Fieldwork
- 21 Analysing and Interpreting Data
- 22 Writing a Scientific Report
- 23 Submitting to a Peer-Reviewed Journal
- 24 Presenting Your Work at a Conference
- 25 Conclusions
- Index
- References
Summary
Good research design includes choosing what to measure and how to measure it. We can’t measure everything. Fortunately, clear predictions dictate the measurements we need to make to test them. This chapter provides general advice on methods, then covers the importance of the validity, accuracy, sensitivity of the measures we use. I end with a reminder that methods must also be feasible.
- Type
- Chapter
- Information
- Studying PrimatesHow to Design, Conduct and Report Primatological Research, pp. 177 - 184Publisher: Cambridge University PressPrint publication year: 2019