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11 - Theoretical and methodological issues in making cross-national and cross-cultural comparisons

from Part III - Issues in cross-national comparisons

Published online by Cambridge University Press:  05 April 2016

Peter K. Smith
Affiliation:
Goldsmiths, University of London
Keumjoo Kwak
Affiliation:
Seoul National University
Yuichi Toda
Affiliation:
Osaka Kyoiku University, Japan
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Summary

In comparing psychological phenomena across cultures, researchers tend to follow one of three approaches: absolutist, relativist, or universalist. These are defined and described. A host of issue needs to be considered before any firm conclusions about cultural differences in people may be drawn. This chapter examines a range of these. The first is equivalence; different types are construct nonequivalence/inequivalence; structural equivalence’ measurement unit/metric equivalence’ and scalar equivalence. A second is bias; different types are construct bias; and method bias (including sample bias, administration bias. instrument bias and item bias). Thirdly, reference group effects are considered. The benefits of utilizing forced-choice measures for cross-cultural comparisons is considered. Through increased efforts of researchers in the past few decades, many are attempting to resolve the conflicting cross-cultural assumptions that appear to be grounded more in stereotypes than in actual evidence. Yet scholars are far from consensus. If and when differences are found, it is important to view them with caution, and to consider all possible explanations, especially large differences, as they likely result from cultural biases in assumptions, theories, models, and measures.
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Chapter
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School Bullying in Different Cultures
Eastern and Western Perspectives
, pp. 211 - 228
Publisher: Cambridge University Press
Print publication year: 2016

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