This chapter will present my methods for gathering and analysing data in the book. Developing a discourse-dynamics approach to interaction, the methods chapter shows how discourse-centered online ethnography is adapted to collect data from three prominent users of social media. To analyse their interaction, positioning analysis and corpus linguistics are used to gain both macro and micro perspectives on the interation. The ethics of doing research in online settings are also considered, particularly the consquences of using public Facebook and YouTube comments.