Skip to main content Accessibility help
×
Hostname: page-component-78c5997874-4rdpn Total loading time: 0 Render date: 2024-11-17T20:14:46.775Z Has data issue: false hasContentIssue false

9 - Strategy No Longer Thinks in Terms of Human Beings

from Part II - The Three Epochs of Strategy

Published online by Cambridge University Press:  14 July 2023

Robin Holt
Affiliation:
University of Bristol Business School
Mike Zundel
Affiliation:
University of Liverpool Management School
Get access

Summary

Chapter 9 entangles strategy and cybernetics, as well as links between military funding and research development culminating in a discussion of the organizational force of neural nets and with this the increasing inability to ask questions of existence. Understanding the workings of these apparatuses has long become a matter for a limited number of experts, and even those are unable to really know how such nets compute themselves, in speeds and complexities that far outstretch human cognition. Glitches and errors, as well as idling, faulty codes, offer, we suggest, openings through which we might glimpse the nature of these new realities, yet rather than welcome, these seem to be subject to the continual attention of interface innovation and ‘good’ design that serve only to further veil access and awareness of the modern human’s captivation in technological environments. With this slipping away of consciousness arises a poverty in world that finally negates the possibility for conscience through self-knowing. The question of existence, and thus the capacity for strategy, have vanished; and there is no possibility of return to a pre-technological life to find a new entry point into the question of existence.

Type
Chapter
Information
The Poverty of Strategy
Organization in the Shadows of Technology
, pp. 276 - 312
Publisher: Cambridge University Press
Print publication year: 2023

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×