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Conclusion

Published online by Cambridge University Press:  28 February 2023

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Summary

IN THE INTRODUCTION TO THIS BOOK I recount how the convergence of experiences—watching the late twentieth-century movie Aladdin and reading the early thirteenth-century masterpiece Parzival—initiated this study. The potency of the Oriental stereotypes they mobilized and the similarity of the clichés presented in the two works, despite the hundreds of years that lay between them, led to the question of whether these stereotypes are indeed immutable, as Edward Said’s work suggests, and why they continue to inhabit the symbolic landscape of the Western imagination with such vibrancy and evocative power. Despite some controversy over the negative representation of some of its Arab characters, the American film Aladdin was the highest grossing film in the United States in 1992, the year of its release, earning over $217 million in the domestic market. It was also an international success, adding an additional $300 million in sales overseas, of which nearly 10 percent was generated by German viewers. The film met with critical as well as popular acclaim in Germany, although some reviewers decried the Americanization of the tale of “Aladdin and the Wonderful Lamp.” In a review of Aladdin for the Süddeutsche Zeitung after its 1993 release in Germany, the film critic Michael Althen wrote of the Disney film:

Soon the entire world will be transformed into a Disneyland: there is hardly a single sphere that has not yet been colonized. The jungle and the sea, the forest and the swamps, the city and the country, hell and paradise. The only thing missing is space and the Far East. This time Disney has conquered the Orient . . . so from now on future generations [of Germans] will write Aladin with a double “d,” and thus contribute to the victory of Disney’s merchandising over Duden [Germany’s most respected dictionary]. One can then also just refer to Aladin—as the film suggests—simply as “Al.”

One can hardly refute Althen’s assessment (and the many accusations like it) of the culturally imperialist potential of Disney’s production machine, given its global incursions and its freewheeling reconfigurations of cultural artifacts (one thinks of Hans Christian Andersen’s repentant—and doomed—“Little Mermaid” transformed into “Ariel,” the rebellious redhead who finally marries the prince, as just one of many examples). Althen’s article demonstrates a short cultural memory, however.

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Orienting the Self
The German Literary Encounter with the Eastern Other
, pp. 283 - 296
Publisher: Boydell & Brewer
Print publication year: 2014

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  • Conclusion
  • Debra N. Prager
  • Book: Orienting the Self
  • Online publication: 28 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781782043430.007
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  • Conclusion
  • Debra N. Prager
  • Book: Orienting the Self
  • Online publication: 28 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781782043430.007
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Conclusion
  • Debra N. Prager
  • Book: Orienting the Self
  • Online publication: 28 February 2023
  • Chapter DOI: https://doi.org/10.1017/9781782043430.007
Available formats
×