Book contents
- Frontmatter
- Dedication
- Contents
- Acknowledgements
- Introduction
- 1 Seven key concepts for marketing libraries
- 2 Strategic marketing
- 3 The library brand
- 4 Marketing and the library building
- 5 An introduction to online marketing
- 6 Marketing with social media
- 7 Marketing with new technologies
- 8 Marketing and people
- 9 Internal marketing
- 10 Library advocacy as marketing
- 11 Marketing special collections and archives
- A final word on marketing libraries
- Appendix: Glossary of Web 2.0 tools and platforms
- References
- Index
- Frontmatter
- Dedication
- Contents
- Acknowledgements
- Introduction
- 1 Seven key concepts for marketing libraries
- 2 Strategic marketing
- 3 The library brand
- 4 Marketing and the library building
- 5 An introduction to online marketing
- 6 Marketing with social media
- 7 Marketing with new technologies
- 8 Marketing and people
- 9 Internal marketing
- 10 Library advocacy as marketing
- 11 Marketing special collections and archives
- A final word on marketing libraries
- Appendix: Glossary of Web 2.0 tools and platforms
- References
- Index
Summary
- Type
- Chapter
- Information
- The Library Marketing Toolkit , pp. vii - xPublisher: FacetPrint publication year: 2012