The lavish revues at the Metropol Theater revolutionized the German entertainment industry. They were upbeat and fast-paced, seductive and quick-witted, urbane and playful. Spectators at the theater's revues were presented with an endless display of fashion, sex, and sports, with a little bit of politics and some local gossip thrown in for good measure. To date, Peter Jelavich's study Berlin Cabaret has provided the best overview of the content and style of these revues. As Jelavich points out, the Metropol revue “considered itself an up-to-the-minute chronicle of metropolitan life, a sort of Berliner Illustrierte Zeitung brought to life on stage.” From his theater's inception, the Metropol's director sensed variety entertainment's enormous potential. Even while some contemporaries were still deliberating the merits of variety entertainment, the Metropol had already adopted its winning formula. In its short and loosely connected scenes, or skits, lined up like the products in one of Berlin's modern department stores, a Metropol revue touted the qualities of Warenhaus Gross-Berlin to a highly attentive audience.