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17 - Automaticity and Implicit Measures

from Part III - Deep Dives on Methods and Tools for Testing Your Question of Interest

Published online by Cambridge University Press:  12 December 2024

By
Bertram Gawronski
Edited by
Harry T. Reis ,
Tessa West  and
Charles M. Judd
Harry T. Reis
Affiliation:
University of Rochester, New York
Tessa West
Affiliation:
New York University
Charles M. Judd
Affiliation:
University of Colorado Boulder
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Summary

Various areas in psychology are interested in whether specific processes underlying judgments and behavior operate in an automatic or nonautomatic fashion. In social psychology, valuable insights can be gained from evidence on whether and how judgments and behavior under suboptimal processing conditions differ from judgments and behavior under optimal processing conditions. In personality psychology, valuable insights can be gained from individual differences in behavioral tendencies under optimal and suboptimal processing conditions. The current chapter provides a method-focused overview of different features of automaticity (e.g., unintentionality, efficiency, uncontrollability, unconsciousness), how these features can be studied empirically, and pragmatic issues in research on automaticity. Expanding on this overview, the chapter describes the procedures of extant implicit measures and the value of implicit measures for studying automatic processes in judgments and behavior. The chapter concludes with a discussion of pragmatic issues in research using implicit measures.

Keywords

automaticitycognitive controlcognitive resourcesconsciousnessimplicit measuresintentionalitymeasurement
Type
Chapter
Information
Handbook of Research Methods in Social and Personality Psychology , pp. 404 - 426
Publisher: Cambridge University Press
Print publication year: 2024

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