Book contents
- Frontmatter
- Dedication
- Contents
- Contributors
- Acknowledgments
- Introduction
- Chapter 1 Learning Game Disciplines
- Chapter 2 Communication for Stronger Learning Game Design
- Chapter 3 Instructional and Gaming Elements
- Chapter 4 Story for Learning and Gaming
- Chapter 5 Authenticity in Learning Games
- Chapter 6 Design Better Games
- Chapter 7 Bridging the Gap from Design to Implementation
- Chapter 8 Integrating Games into Learning Environments
- Chapter 9 Multidisciplinary Learning Game Development Method
- Chapter 10 Game Review Criteria
- Chapter 11 Game Review
- Chapter 12 Development Methods
- Chapter 13 Game Review
- Chapter 14 Development Methods
- Chapter 15 Game Review
- Chapter 16 Development Methods
- Chapter 17 Game Review
- Chapter 18 Development Methods
- Chapter 19 Game Review
- Chapter 20 Development Methods
- Chapter 21 Game Review
- Chapter 22 Development Methods
- Chapter 23 Game Review
- Chapter 24 Development Methods
- Index
- References
Chapter 23 - Game Review
Practice Marketing
Published online by Cambridge University Press: 05 May 2015
- Frontmatter
- Dedication
- Contents
- Contributors
- Acknowledgments
- Introduction
- Chapter 1 Learning Game Disciplines
- Chapter 2 Communication for Stronger Learning Game Design
- Chapter 3 Instructional and Gaming Elements
- Chapter 4 Story for Learning and Gaming
- Chapter 5 Authenticity in Learning Games
- Chapter 6 Design Better Games
- Chapter 7 Bridging the Gap from Design to Implementation
- Chapter 8 Integrating Games into Learning Environments
- Chapter 9 Multidisciplinary Learning Game Development Method
- Chapter 10 Game Review Criteria
- Chapter 11 Game Review
- Chapter 12 Development Methods
- Chapter 13 Game Review
- Chapter 14 Development Methods
- Chapter 15 Game Review
- Chapter 16 Development Methods
- Chapter 17 Game Review
- Chapter 18 Development Methods
- Chapter 19 Game Review
- Chapter 20 Development Methods
- Chapter 21 Game Review
- Chapter 22 Development Methods
- Chapter 23 Game Review
- Chapter 24 Development Methods
- Index
- References
Summary
Abstract
Practice Marketing is a multiplayer business strategy game that teaches introductory marketing principles to university students. Built by Muzzy Lane Software and distributed by McGraw-Hill Education, the game allows the learner to explore the “4 Ps,” or the four foundational factors of marketing: Product, Price, Placement, and Promotion. Over multiple turns in the game, players research the preferences of potential buyers, design a product to sell, analyze how their products and those of competitors compare, and make decisions on how to improve their sales for the next turns. We introduce the core game elements of Practice Marketing, including the game structure, assessment and feedback elements, learner interaction methods, and the elements of immersion. We present an analysis of the design and discuss how the game’s elements allow its learning objectives to be met.
Context
Practice Marketing by Muzzy Lane Software is a 3-D, turn-based multiplayer business strategy game. It is built on Muzzy Lane’s Sandstone platform for 3-D browser-based games. The game is available through McGraw-Hill Education as part of a series of educational learning games (McGraw-Hill Education, n.d .). The intended users of the game are university students who are taking a course in, or interested in learning about, introductory marketing principles. To that end, the game provides a business simulation that allows the learner to explore the “4 Ps” or the four foundational factors of marketing: Product, Price, Placement, and Promotion. The game teaches learners that the key to marketing success is to have a strategically aligned marketing plan based on a thorough understanding of the different possible options for each of the 4 Ps and their potential impact on business outcomes. After playing the game, learners should have a better understanding of the 4 Ps of marketing and how they interrelate.
- Type
- Chapter
- Information
- Design and Development of Training GamesPractical Guidelines from a Multidisciplinary Perspective, pp. 495 - 505Publisher: Cambridge University PressPrint publication year: 2014