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  • Print publication year: 2019
  • Online publication date: July 2019

5 - Iterate and Experiment

from Section I - Develop Your Creative Abilities


This chapter frames research as a continual process of experimentation and iteration. While it can be tempting to focus on finding the “right” answer in the face of challenges, moving forward in the face of a sticky research challenge often requires an iterative process of trial and error. We explore the role of divergent and convergent thinking – times when you deliberately generate numerous options or ideas, and times when you refine toward a single option – and present a variety of ways to use experimental learning to move your research forward incrementally.