This chapter focuses on the period between roughly 1050 and 1150, when calls to reform the Church and religious life swept across Europe. The new religious orders that emerged in this period, including the Cistercians, Premonstratensians and Augustinian canons, all sought to limit the influence of secular authorities over their communities. Nevertheless, this chapter argues that – especially in the German-speaking lands – church advocacy was already too entrenched a feature of society for these new orders to ignore it or effectively control it. Someone needed to provide protection and exercise justice over the numerous estates these new foundations were receiving, and nobles had already come to rely on the position of advocate as an effective means of asserting their influence over monasteries and churches. As a result, while Church reformers increasingly sought in this period to regulate and place limits on advocates’ responsibilities, they were unable to prevent high-ranking nobles from accumulating large numbers of church advocacies in their own hands.