Book contents
- Frontmatter
- Contents
- Figures
- Tables
- Acknowledgements
- 1 Introduction
- 2 Basic statistics and probability
- 3 Basic issues in surveys
- 4 Ethics of surveys of human populations
- 5 Designing a survey
- 6 Methods for conducting surveys of human populations
- 7 Focus groups
- 8 Design of survey instruments
- 9 Design of questions and question wording
- 10 Special issues for qualitative and preference surveys
- 11 Design of data collection procedures
- 12 Pilot surveys and pretests
- 13 Sample design and sampling
- 14 Repetitive surveys
- 15 Survey economics
- 16 Survey implementation
- 17 Web-based surveys
- 18 Coding and data entry
- 19 Data expansion and weighting
- 20 Nonresponse
- 21 Measuring data quality
- 22 Future directions in survey procedures
- 23 Documenting and archiving
- References
- Index
16 - Survey implementation
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Figures
- Tables
- Acknowledgements
- 1 Introduction
- 2 Basic statistics and probability
- 3 Basic issues in surveys
- 4 Ethics of surveys of human populations
- 5 Designing a survey
- 6 Methods for conducting surveys of human populations
- 7 Focus groups
- 8 Design of survey instruments
- 9 Design of questions and question wording
- 10 Special issues for qualitative and preference surveys
- 11 Design of data collection procedures
- 12 Pilot surveys and pretests
- 13 Sample design and sampling
- 14 Repetitive surveys
- 15 Survey economics
- 16 Survey implementation
- 17 Web-based surveys
- 18 Coding and data entry
- 19 Data expansion and weighting
- 20 Nonresponse
- 21 Measuring data quality
- 22 Future directions in survey procedures
- 23 Documenting and archiving
- References
- Index
Summary
Introduction
The preceding chapters have provided guidance on all the aspects of a survey up to the point of actually implementing the survey. In this chapter, a few suggestions and some guidance are provided on the implementation of the survey itself. The chapter begins with a discussion on the selection and training of interviewers and supervisors, then continues with the fielding of the survey, and concludes with discussion about issues that are likely to arise in the execution of many surveys of human populations.
Interviewer selection
Somewhat tongue in cheek, it is not uncommon to hear university lecturers talk about using students as interviewers, largely because they are comparatively inexpensive and readily available to most research projects. However, the use of students is often not a good idea for the role of interviewers. All surveys, except fully postal surveys, require interviewers. Even postal surveys require survey staff to pack survey materials and ensure that survey packages are sent out to the correct sample of interviewees. For the next few paragraphs, the focus is on interviewers, rather than other survey staff.
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- Collecting, Managing, and Assessing Data Using Sample Surveys , pp. 365 - 384Publisher: Cambridge University PressPrint publication year: 2012