Skip to main content Accessibility help
×
Home
Hostname: page-component-55597f9d44-pgkvd Total loading time: 1.435 Render date: 2022-08-11T18:12:16.505Z Has data issue: true Feature Flags: { "shouldUseShareProductTool": true, "shouldUseHypothesis": true, "isUnsiloEnabled": true, "useRatesEcommerce": false, "useNewApi": true } hasContentIssue true

Chapter 25 - Social Marketing of Wellbeing

from Section 3 - Beyond Services: What Would a Recovery-Supporting and Wellbeing-Targeted Society Look Like?

Published online by Cambridge University Press:  31 March 2017

Mike Slade
Affiliation:
King's College London
Lindsay Oades
Affiliation:
University of Melbourne
Aaron Jarden
Affiliation:
Auckland University of Technology
Get access

Summary

Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2017

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Aked, J., Marks, N., Cordon, C., & Thompson, S. (2011). Five ways to wellbeing: New applications, new ways of thinking. Centre for Well-Being, NEF (the New Economic Foundation).Google Scholar
Alvesson, M. (1994). Critical theory and consumer marketing. Scandinavian Journal of Management, 10(3), 291313.CrossRefGoogle Scholar
AMA (American Marketing Association) (2013). Definition of marketing. Available at http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx.
Aristotle (1980). The Nicomachean Ethics. Translated with an Introduction by Ross, D. New York, NY: Oxford University Press.Google Scholar
Baumeister, R., Bratslavsky, E., Finkeneauer, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5(4), 323370.CrossRefGoogle Scholar
Bertalanffy, L. von (1968). General Systems Theory. New York, NY: George Braziller.Google Scholar
Crawshaw, P. (2012). Governing at a distance: Social marketing and the (bio) politics of responsibility. Social Science and Medicine, 75(1), 200207.CrossRefGoogle Scholar
Church, A. T., Katigbak, M. S., Locke, K. D., Zhang, H., Shen, J., Vargas-Flores, J. de J., et al. (2013). Need satisfaction and well-being: Testing self-determination theory in eight cultures. Journal of Cross-Cultural Psychology, 44(4), 507534.CrossRefGoogle Scholar
Della, L. J., DeJoy, D. M., & Lance, C. E. (2009). Explaining fruit and vegetable intake using a consumer marketing tool. Health Education and Behaviour, 36(5), 895914.CrossRefGoogle ScholarPubMed
Department of Health (2008). Healthy foundations: A segmentation model. London, UK: The Stationery Office.
Dholakia, R. R., & Dholakia, N. (2001). Social marketing and development. In Bloom, P., and Gundlach, G. (Eds.), Handbook of Marketing and Society (pp. 486505). Thousand Oaks, CA: Sage.CrossRefGoogle Scholar
Dibb, S., & Simkin, L. (2009). Implementation rules to bridge the theory/practice divide in market segmentation. Journal of Marketing Management, 25(3), 375396.CrossRefGoogle Scholar
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2013). Social Marketing. London, UK: Pearson.Google ScholarPubMed
Forgeard, M., Jayawickreme, E., Kern, M., & Seligman, M. (2011). Doing the right thing: Measuring wellbeing for public policy. International Journal of Wellbeing, 1(1), 79106.Google Scholar
Fredrickson, B. L., (2001). The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. American Psychologist, 56(3), 218226.CrossRefGoogle ScholarPubMed
French, J. (2010). STELa Social Marketing Planning Model. Available at http://stelamodel.com/.
French, J. (2011). Business as unusual: The contribution of social marketing to government policy making and strategy development. In Hastings, G., Angus, K., and Bryant, C. (Eds.), The Sage Handbook of Social Marketing (pp. 359374). London, UK: Sage.CrossRefGoogle Scholar
French, J., & Gordon, R. (2015). Strategic social marketing. London, UK: Sage.Google Scholar
French, J., & Russell-Bennett, R. (2015). A hierarchical model of social marketing. Journal of Social Marketing, 5(2), 139159.CrossRefGoogle Scholar
Gaffney, M. (2011). Flourishing: How to achieve a deeper sense of wellbeing, meaning and purpose – Even when facing adversity. London, UK: Penguin Books.Google Scholar
Gleeson-White, J. (2014). Six capitals: The revolution capitalism has to have – Or can accountants save the planet? Sydney, Australia: Allen & Unwin.Google Scholar
Gordon, R. (2011). Critical social marketing: Definition, application and domain. Journal of Social Marketing, 1(2), 8299.CrossRefGoogle Scholar
Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal, 20(2), 122126.CrossRefGoogle Scholar
Gordon, R. (2013). Unlocking the potential of upstream social marketing. European Journal of Marketing, 47(9), 15251547.CrossRefGoogle Scholar
Gordon, R., Butler, K., Magee, C., Waitt, G., & Cooper, P. (2015). Using value theory for segmentation in social marketing. World Social Marketing Conference, Sydney.
Gordon, R., & Gurrieri, L. (2014). Towards a reflexive turn: Social marketing assemblages. Journal of Social Marketing, 4(3), 261278.CrossRefGoogle Scholar
Gordon, R., McDermott, L., Stead, M., & Angus, K. (2006). The effectiveness of social marketing interventions for health improvement: What’s the evidence? Public Health, 120(12), 11331139.CrossRefGoogle ScholarPubMed
Green, L., & Kreuter, M. (2005). Health promotion planning: An educational and ecological approach (fourth ed.). Mountain View, CA: Mayfield Publishers.Google Scholar
Hackley, C. (2009). Parallel universes and disciplinary space: The bifurcation of managerialism and social science in marketing studies. Journal of Marketing Management, 25(7/8), 643659.CrossRefGoogle Scholar
Halpern, D., Bates, C., & Beales, G. (2003). Personal responsibility and behaviour change. London, UK: Prime Minister’s Strategy Unit, Cabinet Office.Google Scholar
Hastings, G., & Domegan, C. (2014). Social marketing: From tunes to symphonies (second ed.). London, UK: Routledge.Google Scholar
Hastings, G., Stead, M., & Webb, J. (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology and Marketing, 21(11), 961986.CrossRefGoogle Scholar
Holbrook, M. B. (2006). Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay. Journal of Business Research, 59(6), 714725.CrossRefGoogle Scholar
iSMA, ESMA, & AASM (International Social Marketing Association, European Social Marketing Association and Australian Association of Social Marketing) (2013). Consensus definition of social marketing. Available at http://www.i-socialmarketing.org/index.php?option=com_content&view=article&id=84:social-marketing-definition&catid=28:front-page#.VIoD0sKzV2s.
Kraut, Richard (2007). What is good and why: The ethics of well-being. Cambridge, MA: Harvard University Press.CrossRefGoogle Scholar
Kraut, Richard (2014). Aristotle’s ethics. In Stanford Encyclopaedia of Philosophy, available at http://plato.stanford.edu/entries/aristotle-ethics/.Google Scholar
Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 312.CrossRefGoogle ScholarPubMed
Kotler, P. (2015). Confronting capitalism: Real solutions for a troubled economy. New York, NY: Amacom.Google Scholar
Langford, R., & Panter-Brick, C. (2013). A health equity critique of social marketing: When interventions have impact but insufficient reach. Social Science and Medicine, 83, 133141.CrossRefGoogle Scholar
Lee, N., & Kotler, P. (2011). Social marketing: Influencing behaviours for good. New York, NY: Sage.Google Scholar
Lefebvre, R. C. (2012). Transformative social marketing. Journal of Social Marketing, 2(2), 118129.CrossRefGoogle Scholar
Lewin, K. (1946). Action research and minority problems. Journal of Social Issues, 2(4), 3446.CrossRefGoogle Scholar
Mahajan, V., & Jain, A. K. (1978). An approach to normative segmentation. Journal of Marketing Research, 15(3), 338345.CrossRefGoogle Scholar
Marques, S. C., Pais-Ribeiro, J. L., & Lopez, S. J. (2011). The role of positive psychology constructs in predicting mental health and academic achievement in children and adolescents: A two-year longitudinal study. Journal of Happiness Studies, 12(6), 10491062. doi:10.1007/s10902-010-9244-4.CrossRefGoogle Scholar
Marr, A. (2012). A history of the world. London, UK: Macmillan.Google Scholar
Nussbaum, M., & Glover, J. (Eds.) (1995). Women, culture and development: A study of human capabilities. Oxford, UK: Clarendon Press.CrossRefGoogle Scholar
OECD (2013). OECD guidelines on measuring subjective well-being. Paris, France: OECD Publishing.
Oxford English Dictionary (2013). Oxford, UK: Oxford University Press.PubMed
O’Sullivan, G.A., Yonkler, J.A., Morgan, W., & Merritt, A.P. (2003). A Field Guide to Designing a Health Communication Strategy. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health/Centre for Communication Programs.Google Scholar
Peattie, S., & Peattie, K. (2003). Ready to fly solo: Reducing social marketing’s dependence on commercial marketing theory. Marketing Theory, 3(3), 365385.CrossRefGoogle Scholar
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press.Google Scholar
Roe, L., Hunt, P., Bradshaw, H., & Rayner, M. (1997). Health Promotion Effectiveness Reviews 6: Health Promotion Interventions to Promote Healthy Eating in the General Population: A Review. London, UK: Health Education Authority.Google Scholar
Russell-Bennett, R., Wood, M., & Previte, J. (2013). Fresh ideas: Services thinking for social marketing. Journal of Social Marketing, 3(3), 223238.CrossRefGoogle Scholar
Ryff, C. D., (1989). Happiness is everything, or is it? Explorations on the meaning of psychological well-being. Journal of Personality and Social Psychology, 57(6), 10691081.CrossRefGoogle Scholar
Sandström, S., Edvardsson, B., Kristensson, P., & Magnusson, P. (2008). Value in use through service experience. Managing Service Quality, 18(2), 112126.CrossRefGoogle Scholar
Schuster, L., Drennan, J., & N. Lings, I. (2013). Consumer acceptance of m-wellbeing services: A social marketing perspective. European Journal of Marketing, 47(9), 14391457.CrossRefGoogle Scholar
Seligman, M.E.P. (2011). Flourish: A visionary understanding of happiness and wellbeing. New York, NY: Free PressGoogle Scholar
Smith, A., & O’Sullivan, T. (2012). Environmentally responsible behaviour in the workplace: An internal social marketing approach. Journal of Marketing Management, 28(3–4), 469493.CrossRefGoogle Scholar
Spotswood, F., French, J., Tapp, A., & Stead, M. (2012). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163175.CrossRefGoogle Scholar
Spotswood, F., & Tapp, A. (2013). Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3(3), 275294.CrossRefGoogle Scholar
Stead, M., Arnott, L., & Dempsey, E. (2013). Healthy heroes, magic meals, and a visiting alien: Community-led assets based social marketing. Social Marketing Quarterly, 19(1), 2639.CrossRefGoogle Scholar
Stead, M., Gordon, R., Angus, K., & McDermott, L. (2007). A systematic review of social marketing effectiveness. Health Education, 107(2), 126140.CrossRefGoogle Scholar
Tadajewski, M., & Brownlie, D. (2008). Critical marketing: A limit attitude. In Tadajewski, M., & Brownlie, D. (Eds.), Critical Marketing: Issues in Contemporary Marketing (pp. 128). London, UK: John Wiley.Google Scholar
Tapp, A., & Spotswood, F. (2013). From the 4Ps to COM-SM: reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), 206222.CrossRefGoogle Scholar
Trout, J., & Rivkin, S. (1996). The new positioning: The latest on the world’s #1 business strategy. New York, NY: McGraw-Hill.Google Scholar
Weinstein, A. (2004). Handbook of market segmentation. New York, NY: The Haworth Press.Google Scholar
WHO (World Health Organization) (2012). Communication for behavioural impact (COMBI): A toolkit for behavioural and social communication in outbreak response. Geneva, Switzerland: WHO. Available at http://www.who.int/ihr/publications/combi_toolkit_fieldwkbk_outbreaks/en/.
Zainuddin, N., & Gordon, R. (2014). Social marketing, value, and behaviour: Some important considerations. Paper presented at the International Social Marketing Conference, Frankston.
Zainuddin, N., Previte, J., & Russell-Bennett, R. (2011). A social marketing approach to value creation in a well-women’s health service. Journal of Marketing Management, 27(3–4), 361385.CrossRefGoogle Scholar
Zainuddin, N., Russell-Bennett, R., & Previte, J. (2013). The value of health and wellbeing: An empirical model of value creation in social marketing. European Journal of Marketing, 47(9), 15041524.CrossRefGoogle Scholar
3
Cited by

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×