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11 - Reaching your audience: the librarian's role

Published online by Cambridge University Press:  08 June 2018

Carolynn Rankin
Affiliation:
is currently a Visiting Fellow in the Faculty of Arts, Environment, and Technology at Leeds Beckett University
Avril Brock
Affiliation:
She has worked in higher education since 1989 at Bradford Collegeand Leeds Metropolitan University, having been a deputy head, primary and early years teacher in West Yorkshire
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Summary

Introduction

This chapter is presented in two parts and we look first at how the librarian can provide opportunities for young children and their families to enjoy literacy and language development activities together. In the UK the library service can be regarded as a key partner acting as a bridge to the community by providing a welcoming atmosphere. We further discuss introducing a love of books to babies and young children and the role of stories and story-telling in helping to develop the imagination. Many early years librarians tell stories at sessions, providing entertainment and enlightenment for their local community. Acknowledging the skills required to effectively connect and engage with a family audience, we offer practical guidance for the librarian as performer. Continuing the theme of partnerships, we discuss three examples of outreach work by looking at Traveller families, teenage fathers and culturally diverse communities. Partnerships are a key aspect of campaigns and promotional schemes and we look at some UKbased initiatives. Part 2 of the chapter provides a superb range of case studies that presents early years library provision delivered by partnerships in Australia, Croatia, Denmark, Italy, Northern Ireland, Russia and Sweden.

PART 1 REACHING YOUR AUDIENCE

Providing a welcoming atmosphere

Librarians want to reach the family audience so as to encourage literacy skills and help build sustainable communities. The well-planned early years library will provide a range of wonderful books, toys, treasure baskets and other creative resources for young users and their families. The environment in which these resources are offered also merits consideration, as audiences can be encouraged by sending positive messages. The librarian has an important role in helping children, and the adults with them, to feel comfortable and welcome in the library or early years setting. In planning a welcoming environment, children's craft and art work displayed on the walls can encourage links with the local community. In Chapters 5 and 13 we discuss how the physical aspects of the library can be planned to create a positive environment. In addition to the physical environment, the social atmosphere and ethos created by the library staff is an important factor in making families feel welcome.

Type
Chapter
Information
Library Services from Birth to Five
Delivering the best start
, pp. 213 - 262
Publisher: Facet
Print publication year: 2019

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  • Reaching your audience: the librarian's role
    • By Carolynn Rankin, is currently a Visiting Fellow in the Faculty of Arts, Environment, and Technology at Leeds Beckett University, Avril Brock, She has worked in higher education since 1989 at Bradford Collegeand Leeds Metropolitan University, having been a deputy head, primary and early years teacher in West Yorkshire
  • Edited by Carolynn Rankin, Avril Brock
  • Book: Library Services from Birth to Five
  • Online publication: 08 June 2018
  • Chapter DOI: https://doi.org/10.29085/9781783300808.012
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To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Reaching your audience: the librarian's role
    • By Carolynn Rankin, is currently a Visiting Fellow in the Faculty of Arts, Environment, and Technology at Leeds Beckett University, Avril Brock, She has worked in higher education since 1989 at Bradford Collegeand Leeds Metropolitan University, having been a deputy head, primary and early years teacher in West Yorkshire
  • Edited by Carolynn Rankin, Avril Brock
  • Book: Library Services from Birth to Five
  • Online publication: 08 June 2018
  • Chapter DOI: https://doi.org/10.29085/9781783300808.012
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Reaching your audience: the librarian's role
    • By Carolynn Rankin, is currently a Visiting Fellow in the Faculty of Arts, Environment, and Technology at Leeds Beckett University, Avril Brock, She has worked in higher education since 1989 at Bradford Collegeand Leeds Metropolitan University, having been a deputy head, primary and early years teacher in West Yorkshire
  • Edited by Carolynn Rankin, Avril Brock
  • Book: Library Services from Birth to Five
  • Online publication: 08 June 2018
  • Chapter DOI: https://doi.org/10.29085/9781783300808.012
Available formats
×