The Philippines is a global biodiversity hotspot, with a large number of threatened bird species, one of which is the ‘Critically Endangered’ Negros Bleeding-heart Gallicolumba keayi. The aim of this study was to investigate the habitat preference of the Negros Bleeding-heart and undertake species distribution modelling to locate areas of conservation importance based on identified suitable habitat. A survey of 94 point-counts was undertaken and eight camera traps were deployed from May to August 2018 in the Northwest Panay Peninsula Natural Park, Panay, Philippines. Habitat variables (canopy cover, understorey cover, ground cover, elevation, presence of rattan Calamus or Daemonorops spp. and pandan Pandanus sp., tree diameter at breast height, and branching architecture were measured in 5 m-radius quadrats. To identify areas of potentially suitable habitat for the Negros Bleeding-heart, species distribution was modelled in MaxEnt using tree cover and elevation data on Panay and Negros. Using a Generalised Linear Model, Negros Bleeding-heart presence was found to be significantly positively associated with dense understorey cover and dense canopy cover. Species distribution modelling showed that the Northwest Panay Peninsula Natural Park is currently the most suitably located protected area for Negros Bleeding-heart conservation, while protected areas in Negros require further law enforcement. It is imperative that protection is continued in the Northwest Panay Peninsula Natural Park, and more survey effort is needed to identify other critical Negros Bleeding-heart populations, around which deforestation and hunting ban enforcement is strongly recommended.