To send content items to your account,
please confirm that you agree to abide by our usage policies.
If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account.
Find out more about sending content to .
To send content items to your Kindle, first ensure email@example.com
is added to your Approved Personal Document E-mail List under your Personal Document Settings
on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part
of your Kindle email address below.
Find out more about sending to your Kindle.
Note you can select to send to either the @free.kindle.com or @kindle.com variations.
‘@free.kindle.com’ emails are free but can only be sent to your device when it is connected to wi-fi.
‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.
Chapter 3 frames the role of research genres within the broader social views of Giddens’s structuration theory and Russell’s activity theory to show how genres act within highly articulated social systems. The chapter seeks to validate the assumption that the processes underlying generic forms are paramount for assessing how researchers today draw on language repertoires to communicate their research work locally and globally in the physical and the virtual space. The discussion of this chapter revolves around the interdependence between traditional genres and what Miller and Kelly define as emerging genres in new media environments. Analogies with concepts from the field of literary criticism serve to clarify how emerging digital genres can be conceptualised as ‘generic hybrids’ as they draw on features of existing genres and enhance those genres using the multimodal and hypertextual possibilities of the Internet. The chapter finally addresses transformative practice in science communication to illustrate emerging forms of social interaction between scientists and science stakeholders.
Email your librarian or administrator to recommend adding this to your organisation's collection.