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14 - Taking a Second Look at Secondary Meaning
- from Part III - Methodological Advances
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- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 293-311
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THE RESEARCH DOMAIN OF PRODUCT-SERVICE SYSTEMS AND VOICE OF THE CUSTOMER: A SYSTEMATIC MAPPING
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- Journal:
- Proceedings of the Design Society / Volume 1 / August 2021
- Published online by Cambridge University Press:
- 27 July 2021, pp. 3101-3110
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- Article
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