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Fully randomized conjoint analysis can mitigate many of the shortcomings of traditional survey methods in estimating attitudes on controversial topics. This chapter explains how we applied conjoint analysis at seven universities and describes the population of participants in our experiments.
This chapter reports on results from conjoint experiments on undergraduate admissions conducted at the University of New Mexico and the University of Nevada that included both faculty and student participants. It shows that pro-diversity preferences among faculty are substantially stronger even than those among students. We conjecture that the source of these differences could be generational, or could reflect that students interact primarily with junior and contingent faculty who are likely drawn from more demographically diverse backgrounds than permanent faculty.
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