Most of the new developments in the mass media during the 1960's turned out to be unfulfilled promises, for good or ill. A partial list is suggestive:
1. The tapering off of the underground press.
2. The inconclusive, still smoldering Agnew controversy.
3. The decline of the mass magazine.
4. The rise of pornography as a mass medium.
5. The gradual eclipse of McLuhan and his theories.
6. The ambiguous influence of TV in politics following the excitement of the Kennedy-Nixon debates.
7. The blunted impact of the big reports: Kerner, Eisenhower, Pornography, and the Surgeon-General's report on violence.
8. The failure of educational TV to get up a full head of steam.
9. The failure of commercial TV to develop new, innovative, and imaginative programs.
10. The technological promises unfulfilled: the electronic newspaper and magazine, TV cassettes, CATV's slow march, home video tapes, 3-D TV, and so on, along with the persistence of raised-type printing, radio, comic strips, newsboys, and much else often proclaimed obsolete.
Despite inevitable overlapping, it is convenient to divide the foregoing into print and broadcasting.