In this article I analyse material from a video ethnography of British domestic laundry processes to examine different individual approaches to the sensory nature and evaluation of clean and dirty laundry. Drawing from recent work in the anthropology of the senses I suggest that an analysis of different individual sensory experiences of and narratives about modern western laundry processes can lead to a series of anthropological reflections about how these are constitutive of identities, moralities, human agency and processes by which conventions change.