Nowadays, brands are inescapable. Economists and marketing experts trace this pervasive presence back to the 1980s when brands and branding seemed to promise new, crucial assets for both producers and consumers. Of course, brands existed much earlier, and although some authors claim that “brands are as old as known civilization,” most researchers accept that they burgeoned with the coming of large consumer-goods–oriented factories in the 1870s, generating the “first golden era for the modern brand mark” in the 1890s. The recent success of brands has stimulated historians' attention to product variety, advertisements, brand management, firms' and products' reputations, consumer loyalty, the significance of brands, and much more.

This is a study of the historical, archaeological, and anatomical/pathological evidence for human sacrifice at the Peruvian coastal site of Pachacamac during the Late Intermediate and Late Horizon Periods (A.D. 1000-1475 and 1475-1533). It highlights the problems associated with the identification of archaeological sacrifice, then goes on to summarize the pathological and cultural evidence from the site. The significance of this evidence is evaluated using not only traditional paradigms but also the notion of “deviant” burial; this is proposed as a formalized means of identifying archaeological sacrifice in collaboration with—and in the absence of—other indicators. Comparisons are carried out with selected sites and periods, and in both coastal and inland regions. Supplementary evidence from international contexts is also considered. The anatomical and contextual findings from Pachacamac reflect a shift from the somewhat sanguineous cultures such as the Nasca and the Moche, to the perfection-obsessed sacrificial modality of the Incas. The former seems to be concerned primarily with retainer burials and the punishment of enemies or opponents, which were offered to an uncertain eternity as a gesture to some higher power. The iconographic, archaeological, and anatomical evidence for sacrifice in these groups is commensurately dramatic. In the case of the Incas, the sacrifices were intended to bless objects or missions, give thanks, or to appeal for supernatural favors or assistance. We go on to propose—for the first time in Latin America—a theoretical framework for identifying and interpreting “deviant” burials in the Andean archaeological record.

The ongoing Ychsma Project aims to shed light on the chronology and function of the late Prehispanic period at the well-known archaeological site of Pachacamac, Peru, through extensive archaeological research. The Temple of the Monkey is a special building that has been cleared, mapped, and excavated within the general framework of the study of “pyramids with ramps,” the most common form of monumental architecture at the site. Through the application of radiocarbon measurements, it can be shown that the temple has been used for around 150 yr and therefore is quite different from other pyramids with ramps previously studied (see Michczyński et al. 2003). Details of the temple, 14C sample selection, and methodology, as well as results, are discussed in this paper. The research has allowed us to make significant advances in the current understanding of pyramids with ramps and the function of the site of Pachacamac as a whole.

Pachacamac, covering an area of about 600 hectares (ha) near the Pacific shore, is one of the largest and most important archaeological sites in Peru. Most of the monumental adobe-made buildings of the later pre-Inca period (or Late Intermediate Period, about 10th–15th century AD) are so-called pyramids with ramps (the role of the ramps has been interpreted in different ways). Precise dating of the pyramids appears as a crucial step in defining the functions of Pachacamac in pre-Inca times. In this paper, we present the results obtained from 3 field campaigns at Pyramid III, one of the biggest buildings of the site. A total of 24 radiocarbon datasets from 4 different laboratories will help us to place the various steps of development of Pyramid III on a timescale, defined on the basis of the excavations. More absolute dates are available from another pyramid with ramps, which allow us to make comparisons and propose a new model of interpretation for the Pachacamac site during the Late Intermediate Period (LIP).