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Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This handbook integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.
The public rely upon media representations to help interpret and make sense of the many complexities relating to climate science and governance. Media representations of climate issues – from news to entertainment – are powerful and important links between people's everyday realities and experiences, and the ways in which they are discussed by scientists, policymakers and public actors. A dynamic mix of influences – from internal workings of mass media such as journalistic norms, to external political, economic, cultural and social factors – shape what becomes a climate 'story'. Providing a bridge between academic considerations and real world developments, this book helps students, academic researchers and interested members of the public make sense of media reporting on climate change as it explores 'who speaks for climate' and what effects this may have on the spectrum of possible responses to contemporary climate challenges.