Detailed analysis of transcripts is a time-honored practice among
linguistic ethnographers. In contemporary research, however,
interactions among global forces distant from ethnographic sites are
critical for analysis and explanation, as is the fact that multiple
sites must be covered. Ethnographers' interests, pragmatic
relevance, and personal deixis militate against the ability of
site-specific talk to serve as raw material for construction of the
representations of those distant global forces. In this article, local
discourse, as manifested in ethnographic oral-history interviews, is
viewed first as a test of the impact of those global forces. Second,
the talk is a construction that can be explained in terms of those
forces' linkage with global representations. Finally, the concept
“fractal” is suggested as a possible way to show such
links.NOTE: Support by NIH/NIDA grant
no. DA-10736 is gratefully acknowledged.