Umkhosi wokukhahlela is an annual ceremony in the KwaBhaca Great Kingdom (Eastern Cape, South Africa) that celebrates virginity among young women and girls. Not regularly practiced for decades, it has recently made a comeback, having been strategically adopted by King Madzikane II as a tool of empowerment in the fight against the HIV pandemic, the rise in teen pregnancies, rape and school dropouts, as well as the abuse of women in general. This article investigates the return of Umkhosi wokukhahlela through Antonio Gramsci’s notion of ‘articulation’. As we shall see, the ritual is a particularly engaging and thoroughgoing example of how local communities intertwine the past with the present to reshape their own identity, borrowing from tradition to articulate specific life lessons germane to the present – and future – of the Bhaca people.